Project on Business Strategy of Volkswagen

Business Strategy

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 (Covered in Power point)..................................................................................................1
1.1 Business mission, vision, goals, objectives for inform strategic planning............................1
1.2 Factors that consider when formulating strategic planning..................................................2
1.3 Effectiveness of techniques used when developing strategic plans......................................3
TASK 2 ...........................................................................................................................................4
2.1 Strategic positioning by carrying out an organisational audit...............................................4
2.2 Environment audit on VWAG..............................................................................................5
2.3 Significance of stakeholder analysis when formulating new strategy..................................6
2.4 Present a new strategy for business.......................................................................................8
3.1 Appropriateness of alternative strategy relating with market entry, substantive growth,
limited growth and retrenchment................................................................................................9
3.2 Justification of strategy selection........................................................................................10
4.1 Roles and responsibilities of personnel charged with strategy implementation.................10
4.2 Estimated resource requirement for implementing new strategy........................................11
4.3 Contribution of SMART targets to accomplish action plan properly.................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Strategies are an essential part of business through which authority become able to
manage diverse range of things in an appropriate and effective manner. Business activities are
composition of various activities which really need to get done in an effective manner. This
element is helpful for an organisation in order to enhance profitability and generate more and
more revenue in long term context. Managers play an appropriate role in an association through
which all related data could be manage effectively. This project is based on a new business
approach which stated with a presentation. The commence operations of an association is a
coffee shop whose name is “Ticky Ticky”. Managers of a company have to prepare mission,
vision, goals and objectives. Along with this, factors which lead to consider at the time of
formulating strategic planning with effectiveness of techniques. Moreover, the other concepts
will reflect upon Volkswagen global scandal in which they lead to formulate a new strategy for
business to deal with in an appropriate manner. There are various approaches are determine in
order to evaluate appropriate and suitable strategy for a business. Moreover, managers have a
duty to implement action plan properly so that better and effective outcome could be accomplish.
TASK 1 (Covered in Power point)
1.1 Business mission, vision, goals, objectives for inform strategic planning
Whenever a new business get started, managers of a company have to frame suitable
strategies so that better and effective working could be done. Strategic planning is define as a
process in which managers determine current and external environment of business for defining
their strategies properly and take such decisions which enable an association to grow as well as
allocate resources properly so that better and effective working could be promoted. These are
such strategies which get fit between goals and abilities of an association so that changing
marketing opportunities get manage properly.
Ticky Ticky wants to start a coffee shop and for that managers of a company have to
frame several mission, vision, goals and objectives so that they become able to compete at keen
competitive world properly. Hence, managers of a company frame several strategic planning for
a business which are as follow:
 Mission: A task or a purpose on which whole association lead to get work which get
done by a group of people with a common concern. These are designed by the
management for meeting the expectations of the customers. In this all the important
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information is covered like about the target customers, running is a business etc. Mission
statement of Ticky Ticky are as follow which have to take in account by employees
properly so that better and effective working could be promoted: “To be the best Cafe
chain by offering a world class coffee experience at affordable prices by follow all ethical
and values properly in order to enhance market share”. These elements are converted
into some manageable sections which are as follow:
◦ Expanding the market shares
◦ Creating value for the customers
◦ Following the business Ethics
 Vision: To be the best beverages provider in all over UK, by total customer satisfaction
by fulfil three major aspects properly:
◦ Quality
◦ Cleanliness
◦ Premier coffee shop
◦ Global presence
On the basis of these multiple section, a vision statement get framed by management of a
company which stated that “To providing quality products with clean environment with premier
coffee products so that global presence get encounter”.
 Goals & Objectives: These are the aims on which the functioning of the whole company
is based on. It can be for short term as well as long term too. Goals and objectives of
Ticky Ticky are as follow:
◦ Gain 20% of market share with in 2 years
◦ Open 3 more outlets within one year
◦ Increase revenue with 10% of overall investment
1.2 Factors that consider when formulating strategic planning
Strategic planning enable business to make a relationship between goals and capabilities
of an organisation so that better and effective working could be promoted. There are various
factors have to consider by management when they lead to make their strategic planning. By
evaluating all such aspects properly, organisation become able to accomplish all their targets and
objectives properly as well as effective working could be promoted. Hence, various factors
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