Business Strategy Report : Volkswagen

Added on -2020-06-06

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Business Strategy
Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Covered in PPT.......................................................................................................................1
TASK 2............................................................................................................................................1
2.1 Carry out organisational audit..........................................................................................1
2.2 Environmental audit.........................................................................................................2
2.3 Importance of stakeholder analysis during formulation of new strategy.........................3
2.4 New strategy for enterprise..............................................................................................4
TASK 3............................................................................................................................................5
3.1Alternative strategies.........................................................................................................5
3.2 Justification of selected strategy.......................................................................................6
TASK 4............................................................................................................................................6
4.1 Roles and responsibilities of employees...........................................................................6
4.2 Estimated resources require for implement new strategy.................................................7
4.3 SMART targets and its contribution in strategy implementation.....................................8
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10
INTRODUCTION
Business strategy refers to the process of doing planning of business activities so
company can achieve success. Overall this indicate the decisions and future actions which
enterprise take to fulfil the specific requirements of its customers (Granados and Gupta, 2013). It
is very important for manager of every organisation to develop a better and effective business
strategy, all major factors which affect the business decisions must be consider by manager.
Volkswagen, one of the largest retailer and manufacturer of automobile is taken under this for
study. Various factors which affect the process of strategic planning of enterprise such as
mission, vision and goals of firm is all detailed under this report. Different techniques which can
be use by the managers in order to formulate effective business plans and roles of employees
during strategy implementation at workplace is all given in this. In addition to this, contribution
of SMART objectives in success of enterprise and resources require to ensure effective
implementation of business strategy is all detailed in this.
TASK 1
Covered in PPT
TASK 2
2.1 Carry out organisational audit
Process in which manager analyse business operations so company can achieve its set
goals in given period of time and in effective way. This audit make the manager aware about all
business activities and support in take right decision (Alsudiri, Al-Karaghouli and Eldabi, 2013).
SWOT analysis can be done by managers of Volkswagen for the purpose of organisation audit.
Strengths: These are known as the qualities and skills which make the company superior and
different form its rivals. Further, this increase profits of company and provide competitive
advantage to it. Major strengths of Volkswagen are as follows:
Firm has a wide range of cars which provide an option to customers to choose from
Enterprise has a high brand presence
350000 workers work under this on a global level.
Firm has number of manufacturing plants in China, India, Russia, Brazil, Germany,
Argentina, Spain and south Africa.
Firm do excellent marketing with help of print media, online ads, TV and hoardings.
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Volkswagen is one of the oldest manufacturer of car and now it reach to large number of
masses.
Firm has a presence in motorsports and hybrid cars. Company get reward for its services and cars.
Weakness:
Controversy and fraud about the emissions of car hamper the image of brand on a global
level. Big competition from international car manufacturing firms limit the market share and
growth of Volkswagen.
Opportunities:
Firm can create and maintain good relationship with non-German car manufacturers.
Implementation of innovation on continuous basis in cars can strengthen the brand
position
Firm can enter into different markets by offering cars with various features and can
attract its target customers. Increase purchasing power of people.
Threats:
Enhanced features offer by its rivals affect the profits and market share of Volkswagen
Increase prices of fuels reduce purchase of cars
Policies and regulations of government to protect interest of local cars manufactures.
2.2 Environmental audit
This is known as the analysis in which manager research to examine the factors that exist
in business environment and that affect the activities and operations of business. This evaluation
helps manager in formulate better plans and policies for business. A tool called PESTLE can be
use by the managers of Volkswagen for this. Political: As firm operate on a global level so enterprise face number of political issues
and difficulties. Government of every country form different policies and regulations
which affect the business activity and business activity of company (Azar, 2011). Car
sector is the one which get affected by the political situation exist in a country which
directly affect its sales and profits of firm. In this situation it is major challenge before
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