Business Strategy In Introduction

BUSINESS STRATEGY

Table of Contents
INTRODUCTION...........................................................................................................................1
LO1..................................................................................................................................................2
P1 Applying frameworks and analysing the impact of macro environment on organisation and
strategies. ....................................................................................................................................2
LO2..................................................................................................................................................5
P2 Analysing the internal environment and capabilities of an organisation. ..............................5
VRIO framework ........................................................................................................................6
LO3..................................................................................................................................................6
P3 Analysing competitive force applying Porter's Five Force Analysis.....................................6
LO4..................................................................................................................................................9
P4 Strategic planning for organization........................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES .............................................................................................................................10

INTRODUCTION
Business strategy is basically long term business plan for any organization that basically
will cover a time period of minimum three to five years of time. These practices are basically
concerned with major resources issues along with allocation of resources as well. Strategies are
concerned with scope of business like what and where they will produce. Tesla Motors, Inc. id
American automotive as well as energy company which is specialized in manufacturing electric
cars by its solar city subsidiary and manufacturing solar plant founded by Martin Eberhard, Marc
Tarpenning, Elon Musk, J. B. Straubel and Ian Wright on 1 July 2003 headquartered in Palo
Alto, California. The report with applicability of framework will address impact along with
influence of macro environment for the company and it's strategies. Further capabilities along
with internal environment will be analysed based on defined frameworks. The report will also
address Porter's Five Force Model to evaluate competitive forces for particular market sector to
gain effective market conditions. Finally, applicability of concept and models, theories, interpret
along with devising strategic plan for the organization for effective management practices and
efficient working conditions.

LO1
P1 Frameworks and analysing the impact of macro environment on organisation and strategies.
Mission- Its mission is to accelerate the worlds transformation to sustainable energy. The world
is moving through electric vehicles and care of environment so Tesla is on a mission to
accelerate the process.
Vision- Vision is to manufacture most innovative car organisation of 21st century by changing
world transmission to electric vehicles. The aim of the company is to provide electric cars to
people (Scholes, 2015).
Objectives- The objective is to create demand and drive sales up to for TESLA electric car.
Building long term awareness of brand and managing reputation. And to manage the company's
existing customer base to create loyalty and customer referrals.
Secondary objectives of business is to educate consumers about TESLA's goals and to improve
future.
Strategy- Strategy is an action which managers take which assist in achieving the goals of
organisation. Company strategy was to enter premium segment of market where buyers are
prepared to pay high prices and then down the market fastly so that it can higher the volume of
unit and lowers the prices (Akter, 2016).
Different strategy planning techniques are as follows-
Budget planning- Budget planning gives all details about how much fund is available to
TESLA, its current and future expense, allocating them and finding sources of revenue so that
firm can expand the business. Plan is made that how much money is to be spend on which
activity and work according to that.
Business planing- A business plan is a written document of business future, that documents
contains a plan that what to do in future and how business will work in future. What are
resources available and if not how to acquire that, akll these things are containede in business
plan (Thompson, Strickland and Gamble, 2015).
Stakeholder analysis- It is a practise of identifying peoples before starting the project. Grouping
individuals according to the level of participation, and their interest in the task and finding ways
that how to communicate with them and involve them.