Business Strategy: Vision, Mission, Goals, and Objectives

Business Strategy
TASK 1

1.1 Business vision, mission, goals and objectives to inform
strategic planning
• Business strategy is long termed action plan that is designed to
accomplish a particular goal or set goals or objectives.
• Strategy is considered as the management's game plan that is used
for strengthening the performance of enterprise.
• In present context, there are some important elements of business
that have been discussed in order to pitch for finance in front of
Dragon den group.

Cont..
• Mission: This statement of organisation determines the things and
action plans which they will apply in order to achieve the vision in
near future.
• Vision: This statement of company will describe the reason behind
its existence in market. Further, the new business regulates with the
vision: “To be most successful and widely recognised brand in auto
mobile sector by providing unique design and fuel-efficient cars to
customers in order to achieve their satisfaction

Cont..
• Goals and objectives: Goals are considered as the purpose towards
which the project of company has been directed and objectives are
efforts or action of enterprise intended to attain accomplish ;
purpose and target.
– Maximising profits at increasing rate.
– Gaining rise in sale up to 10% in every 6 months.
– Hiring qualified employees at workplace.
– Expansion of business in Asian countries.