Business Strategy

This presentation discusses the significance of business strategies in guiding organizations towards their goals and objectives. It covers the factors that affect strategic plans and explores various methods to develop effective strategic business plans. The presentation also includes an overview of the BCG growth sharing matrix and Ansoff's matrix as strategic planning tools. References are provided for further reading.

Business Strategy
(TASK 1)

Tables of Contents
• Introduction
• Business mission, vision, goals and objectives of business
which inform strategic planning
• Factors which affects strategic plans
• Methods to develop strategic business plans
• References

Introduction
In the modern scenario, business strategies assist to give
appropriate guidelines and directions to company so that they
can significantly survive in the competitive market place as
well as easy to attain their goals and objectives. Hence, in the
context of Azimo organisation here will be explained its goals,
vision, mission, core competencies in an effective manner
because it helps to formulate appropriate strategy plan.

Organisational vision, mission, goals and objectives
helps in strategic planning
Every organisation wants to give proper satisfaction to their
customers towards their needs and requirements. Due to this,
employers of the firm focus on to adopt and use smart
methods and techniques within the organisation so that they
can significantly manage and control all over business
operations.

Cont...
Vision: These aspects are
decided by managers of the
firm for long time period.
Thus, in the context of
Azimo company, it seeks to
give fully satisfaction to its
customers and employees.

Factors which should be considered while making
strategic plans
Business strategies plays important role for every organisation
because with the help of this it can easy to lead development
and growth in an effective and efficient style. Thus, it aids to
provide several opportunities to company so that it can be
enhanced profitability and productivity level

Cont...
Management: It is one of the
major aspect for every
business firm because it
aids to manage and control
all over business activities
and operations in an
systematic way.

Methods to develop strategic business plans
It is necessary to be use appropriate methods and strategies
within the organisation for effectively competing with their
major competitors. With the help of these company can
significantly provides better services and facilities to
customers as per their needs and requirements.

BCG growth sharing matrix
BCG growth sharing matrix: Basically, this concept introduced
by Bruce D. Henderson. It is an important concept which can be
used by several organisations for their brand marketing,
strategic planning, portfolio analysis, product management and
effectively analysing the market situation.

Ansoff's matrix
Ansoff's Matrix: It is one of the major strategic planning tool
which can be used by Azimo company for developing strategic
plan. It helps to provides appropriate strategies to senior
managers, executives and marketers so that they can increased
organisational profits and growth.

References
Astrachan, J. H., 2010. Strategy in family business: Toward a
multidimensional research agenda. Journal of Family Business
Strategy. 1(1). pp.6-14.
Cinquini, L. and Tenucci, A., 2010. Strategic management
accounting and business strategy: a loose coupling?. Journal of
Accounting & organizational change. 6(2). pp.228-259.
Dong-Hun, L., 2010. Korean consumer & society: growing
popularity of social media and business strategy. SERI Quarterly.
3(4). p.112.
Hahn, T., Kolk, A. and Winn, M., 2010. A new future for business?
Rethinking management theory and business strategy. Business
& Society. 49(3). pp.385-401.

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