Business Strategy

This presentation provides an introduction to business strategies, including mission, vision, core competencies, objectives, and goals. It also covers SWOT analysis, strategic planning, and the effectiveness of techniques. The presentation concludes with references and resources for further study.

(TASK 1)
BUSINESS
STRATEGY

COVER CONTENT
• INTRODUCTION
• BUSINESS MISSION, VISION, CORE COMPETENCES, OBJECTIVES
AND GOALS
• SWOT Analysis
• STRATEGIC PLANNING
• CONTENT OF STRATERGY PLANNING
• EFFECTIVENESS OF TECHNIQUES
• CONCLUSION
• REFERENCES

INTRODUCTION
Business strategies define as a process of
specifying the enterprise's vision, objective,
goals, missions and developing all plans and
polices in a systematic manner. It is long term
action plan which designed to attained a
specific targets or set objectives or values.

VW AG VISION AND MISSION
Mission statement: The Goal of the is to offer
safe, environmentally and attractive sound
vehicles in order to complete progressively
tough market as well as set their universe
standards in their class respectively
Vision statement: VW AG is vision is to
regular Bering acknowledged as a identified
business in the market

Core competencies
It is define as a unique features and skills of
an enterprise which make it various ways
its rivals.

Objectives and goals of VW AG
The goals and objectives of the business to
maximise brand awareness as a mass
value player in UK.

SWOT Analysis
Strength
 Clients Demand
 Customer Locality
 Knowledgable customers
Weaknesses
 Changing Trends
 Budget
Opportunities
 Price differentiation
 Discounts for regular
customers
Threats
 Competitions
 Innovative designing stores

STRATEGIC PLANNING
Strategies planning (SP): It is define as a enterprise
process of identifying its strategies, direction as
well as making judgements on allocating its all
resources in order to pursue this schemes. It may
extend to monitor mechanisms for directing the
strategy implementation.

CONTENT OF STRATERGY
PLANNING
Internal factors
 Value Chain
 Capability of workers
 Stakeholder
 Competitors

Continue
External factors
 Political
 Social
 Economic
 Technological

Effectiveness of techniques
BCG Matrix is one of the impressive methods
in order to determine the profitability which
is created by products. It can support handler
in distinguishing the maximum qualitative
and profitable commodities of the business.
It can use of manager in analysing the
success and effectiveness of innovative
goods.

TECHNIQUES FOR BUSINESS
PLANS
 BCG Matrix

BCG Matrix
 Stars
 Question marks
 Cash Cows
 Dogs

CONTINUE
SPACE Analysis:
 Factors for financial strength
 Factors for competitive Advantages
 Industry Attractiveness:

SPACE Analysis

CONCLUSION
As per the above mentioned report, it can be
determined the importance of business strategies in
the organisation. In this file different kind of tools
and techniques are used in a systematic manner
such as BCG matrix, Potter's Generic approach,
SWOT & PESTEL analysis of the company.

REFERENCES
Acquaah, M., 2011. Business strategy and competitive
advantage in family businesses in Ghana: The role of social
networking relationships. Journal of developmental
entrepreneurship. 16(01). pp.103-126.
Alsudiri, T., Al-Karaghouli, W. and Eldabi, T., 2013.
Alignment of large project management process to business
strategy: A review and conceptual framework. Journal of
Enterprise Information Management. 26(5). pp.596-615.
Amit, R. and Zott, C., 2012. Creating value through business
model innovation. MIT Sloan Management Review. 53(3).
p.41.

THANK-YOU