Introduction An organization achieve success by applying a successful business strategy. The purpose of this presentation is to developthelearner’sskills,knowledgeand understandingofstrategiesinappliedsense.Itwill analyse different possible alternative strategies within the context of Tesco.
Task 3 Understand approaches to strategy evaluation
1 Analyse the possible alternative strategies Tesco can adopt different types of strategies for different types of situations. These can be discussed as follows: ■Retrenchment ■Substantive growth ■Limited growth ■Market entry
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2 Select and present an appropriate future strategy ■Merger and acquisition in international markets ■Strategic alliance in abroad
Conclusion ■Tesco is the most dynamic brand in UK retail industry ■Company has the potential to adopt every possible strategy for its business. ■It has more potential to apply merger as a substantive growth strategy because of the market strength ■Any other company would like to form an business association with Tesco due to presence of high popularity and image
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