Business Strategy Report of Volkswagen (Doc)

Added on - 21 Jul 2020

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Business Strategy
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1, 1.2 & 1.3 covered in PPT.....................................................................................................1TASK 2............................................................................................................................................12.1 Organisational Audit.............................................................................................................12.2 Environmental audit of Volkswagen.....................................................................................32.3 The importance of the stakeholders in preparing of the strategies........................................52.4 New strategies for Volkswagen............................................................................................53.1 Alternatives strategy appropriateness...................................................................................63.2 Justification for selection of strategy....................................................................................74.1 Roles & responsibilities of personnel in strategy implementation........................................84.2 Resource requirements for implementing the new strategy for VW AG..............................94.3 Contribution of SMART targets in business strategy.........................................................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONBusiness strategy is a plan of action which aids in building a path that will assistemployees in achieving desired goals. In the words of Morris Chang, “without strategy, it isimpossible to accomplish a task, and without achievement as well as implementation, a wellprepared strategy is useless”. This statement defines the importance of plan of action as well ashow important it is to implement it in a proper manner so that aims and objectives can beachieved (Astrachan, 2010). In other words, strategy is a tactic that provides direction in aspecified path to achieve set goals, mission, vision of company. It is a compulsory element foreach and every business organisation. Long run of business survival is based on the effectivenessof strategy. If a company wants to achieve better level of profitability then it will require a planof action that will support its activities and ensure that all resources are used in a proper manner.In this report it will be stated as how strategy assist an organisation in achieving its goals andobjectives. It will also determine various tools and techniques which are used by managers inincreasing effectiveness of an strategy for an organisation like Volkswagen. The use of variousauditing methods as well as importance of setting SMART targets is stated in this project. Thesedays companies need a proper strategy which can be used for achieving goals and objectives in aset period of time.TASK 11.1, 1.2 & 1.3 covered in PPTTASK 22.1 Organisational AuditIf a company wants to grow further and survive for long period of time, then it needs tokeep on analysing itself as to ensure that strategy is being implemented in a proper manner ornot. Organisational audit is made up of analysis of plan that needs to be implemented withincompany as to identify various changes that are required and necessary (Bharadwaj and et. al.,2013). VW AG is one of the leading manufacturer of auto-mobile in the whole world. It is highlydiversified and required separate planning for each project or sub-company (Bentley, RollsRoyce, etc.). SWOT analysis is used by the organisation as to ensure that they identify all theexisting strengths, weakness, opportunities and threats. It also assist them in preparing plans that1
will be used for ensuring that all future uncertainties are overcome. The SWOT of company is a sfollows:StrengthsVW AG is a leading company in auto mobile industry. It has a brand name andgood image in the mind of people (Campbell, D., Edgar, D. and Stonehouse,G., 2011). The strengths of company are:Wide range of products and services are offered by company catering tothe needs of consumers.It has a higher level of brand presence as well as recognitionOne of the oldest car manufacturer.Has a massive workforce of more than 350,000 employeesWell established manufacturing plants in more than 27 countries.Good presence into hybrid and motor-sportsExcellent advertising and marketing department.Highly efficient in conducting as well as completing day to day task.WeaknessThere are certain weakness which organisation currently has:The number competitors is increasing in market. The level ofcompetition is very high which is making it difficult of company tosurvive and grow.Limited market shareRecently company got involved in a controversy related to emissionscandal in which it cheated through software (Casadesus-Masanell andRicart, 2010).It has caused a loss in image of brand globally.OpportunitiesThere are some opportunities which can be used by company to ensure that itachieves its objective of being world leader in auto-mobile:They have some opportunities to establish a relationship with nonGerman auto mobile manufacturer.They can implement innovative features in cars as to attract moreconsumers and stand competition.It can enter into new developing markets such as African countries.Also the purchasing power of people is increasing which is an2
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