Business Strategy - Tesla Assignment
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Added on 2021-02-19
Business Strategy - Tesla Assignment
Added on 2021-02-19
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Business Strategy
INTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Impact and influence of the macro environment on given organisation...........................1TASK 2............................................................................................................................................3P2 SWOT analysis of an organisation ...............................................................................3TASK 3............................................................................................................................................5P3 Porter's five forces model to evaluate auto-mobile industry.............................................5TASK 4............................................................................................................................................6P4 Strategic management plan for the organisation by implementing different concepts andtheories...................................................................................................................................6CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONBusiness strategy is the combination of different actions and decision that are performedby an organisation to attain their goals. It work as backbone for the business by formulatingeffective methods that lead them towards accomplishing their desired goals. The main functionsof business strategy is to develop effective plan to increase their strength that helps them tocomplete their work with efficiency and effectiveness. The organisation chosen for thisassignment is Tesla which operate their business in auto-mobile industry. They manufactureelectric cars and solar panel to reduce the negative impact on the organisation. In the presentreport SWOT and PESTLE are covered for analysing the macro environment. Moreover Posterfive force model will be discussed in the report to analysis the market conditions. As businessstrategy is beneficial for them because it helps to retain at top position in competitive industry. TASK 1P1 Impact and influence of the macro environment on given organisationTesla is the largest manufacture of electric auto-mobiles they predict the opportunity andconvert them into potential market that helps them to increases their revenue. In order to analysisthe market environment PESTLE is executed in this task. It the best tool or framework that helpsan organisation to formulate effective strategy to achieve their goals. Political factor- The term political factors includes all the rules, policy, legislation etc.that are developed by the ruling government of the country. Tesla was recently started in the year2003 therefore it is essential for them to operate their business in those countries in which theyare political conditions of UK are stable (Bouzas Ramos, 2014). Therefore it results that there isthere are no or less changes in the policies of industry so it is easy for organisation to operatetheir business smoothly in difficult market conditions also.Economical factors- UK is developed country which determines that the per capitaincome of individuals is high due to which it is easy and beneficial for organisation like Tesla toexpand their business their. It includes all the factors such as interest rate, foreign exchange andtax rate and other factors that control or effect on the financial position of country. Teslamanufactures their auto-mobiles which does not affect on the environment like their cars areoperate through electricity. Thus they focus on developing countries due to which their operating1
cost will be low which results in for the increase of profits. For this Tesla execute premium pricestrategy to sell their goods in the market. Social factor- The term society factor includes the individuals of society, behaviour,value and culture that is followed by particular country. Along with this it also includeseducation level and the purchasing power of the consumer(Aithal, 2017). In context of Tesla it isbeneficial for them because it helps them to identify needs and wants of the customers. MoreoverTesla brings an innovative product in the society that lead them for the safe environment. Forthis growth strategy is adopted by organisation that helps them to cover wide area of market. Technological factor- In present market condition technology impacts on all the businessoperations that are performed by organisation. It governs that from production aspect to themarketing aspect all the factors are affected by technology like they help to complete their goalswith in minimum time period. It creates an opportunity for Tesla because this factor helps themto increase the sale of their product as their product are already technology friendly. Thereforecorporate level strategy is used by organisation that help to attain their goals through improvingthe skill for organisation.Environmental factors- In the recent years government, NGO, stakeholders oforganisation are aware about the environmental conditions of a country. This includes severalfactors such as climate, recycling procedure, waste management etc. that create affect on thesurroundings of environment. This conditions creates positive result for the organisationtherefore they implement turnaround strategy due to which it is easy for them to adopt necessarychanges according to the market conditions of environment(Berchicci, Dowell and King, 2012).This also helps Tesla to promote their products because their car does not negatively impacts onthe environment of organisation.Legal factors- Each and every country formulate laws and legislation in order to protecttheir country. The main purpose of this is to this is to protect the interest of local industries thatare operating their business in local region. In context of Tesla it is essential for them tounderstand all necessary laws of the country because it helps them to complete their taskethically in a particular country. In these situation they implement functional level strategy soeach department of the organisation is aware about rules and regulations that need to be followedby them.2
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