Strategic Analysis and Business Strategy Development for Barclays

This report provides a comprehensive analysis of Barclays' business strategies, focusing on key frameworks and models. It begins with an introduction to business strategy and then identifies and explains two key strategic theories: the VRIO framework and the McKinsey 7-S model. The report formulates business strategies for Barclays, detailing its mission, vision, and marketing strategy, including product, price, segmentation, and targeting. An organizational audit is conducted using SWOT analysis to assess internal strengths, weaknesses, and external opportunities and threats. The macro-environment is analyzed using PESTLE analysis. The report then develops and evaluates possible strategies, including Porter's five forces, to understand competitive rivalry. The conclusion summarizes the findings, highlighting the strategic tools and models used to assess and develop Barclays' organizational effectiveness. References to relevant academic sources are also included.