Business Strategy Report: Strategic Planning Process Analysis

This report examines the process of strategic planning within a business context, using Carwow as a case study. It begins by defining business mission, vision, objectives, goals, and core competencies, emphasizing their role in informing strategic planning. The report then analyzes factors crucial for formulating strategic plans, including both micro and macro environmental considerations. The microenvironment is assessed through SWOT analysis, while the macro environment is examined using PESTLE analysis. Furthermore, the report evaluates the effectiveness of techniques such as BCG Matrix and SPACE Analysis in strategic planning. The analysis covers the application of these tools to the chosen company, demonstrating how they aid in portfolio management and future planning. The report concludes with references, providing a comprehensive overview of the strategic planning process and its practical applications.

Business Strategy
(Understanding the process of strategic planning)

Table of Content
 Introduction
 Business Mission, Vision, Objectives, Goals and
Competencies
 Factors to be considered while formulating plan
 Micro Environment
 Macro Environment
 Effectiveness of Techniques
 BCG Analysis
 SPACE Analysis
 References

Introduction
Business strategy refers to a method which is used by
managers for attaining necessary target of the market.
It provide a direction which can be follow by firm
employees that assist in achieving goals and objectives in
effective manner.
The presentation is about a new company which sale online
car to their customers. The firm name is Car Wow.

Contd.
Car wow is established in 2010 London and it has 84
employees in the firm. This is a car dealership company and
its headquarters is located at London.
Its motors are ranked in top 10 in the list of debut. The
organisation has provides best features in the car to their
buyers.

Business Mission, Vision, Objectives,
Goals and Competencies
Managers are responsible for positioning various products
which help in gaining better market consistency:
Mission- The main mission of firm is to modify their car
design according to their customers choice and
preferences. They want to attracts buyers to purchase
innovative cars which is hard to get in these now days.
Vision- the aim of organisation to became top car dealing
company in the UK market. To be famous as best way to
purchase a car.

Contd..
Goals- The main goal of firm is to provides best featured
car which attracts large number of customers.
Objectives- They describes about how they get all the
objectives:
 Sale car according to the choice of buyers
 Plan to expand continent into commercial vehicles

Core Competencies
The firm has some capabilities and abilities which assist in
gaining competitive advantage over market forces.
Car wow firm is focused on providing online buying the cars
of different models to the customers in UK.
We have some core competencies which are stated as
creativity, honesty, latest technologies, hard working and
innovative. a

Formulation of strategic plan
There are various types of factors which can be analysed for
developing an action plan. Generally there are two types of
environment that directly impact on the firm such as Micro
and Macro.

Micro Environment
It is internal factor and easily analysed by company. This is
manageable environment that can be controlled by change in
rules or norms of the firm. It assist in evaluating by using
SWOT analysis:
Strength
 Offers Branded cars
 Online selling products
 Innovative and creativity
Weakness
 Due to competition, limited market
share
 Competition between similar
companies in market
Opportunities
 Develop strong relationship
 Innovate new ideas and plans
Threats
 Increase cost of raw material
 Entrance of new firm

Macro environment
It s external factors which is uncontrollable by company and
to analyse that they have to use PESTLE analysis:
Political
Government attitude towards enterprise in selling car
Political stability can cause ferment which is threat for firm

Contd..
Economic
 Inflation rate, interest rate and monetary policy of banks
 Consumer assurance in authorities and systems
 Economic growth rate of nation
 Rate of unemployment
Social
 Revenue distribution between various departments
 Changes in choice and preferences of customers

Contd..
Technological- There are various changes in technologies
which should be adopted by company for enhancing their
growth and development. Company cost of technologies price
is increased.
Legal and environment- There are various types of legal
laws and regulations which directly impact on business
operations. The different environmental laws are being
formed to reduce emissions that damage all environment.

Effectiveness of Techniques
There are various techniques that are used by managers as to
analyse effectiveness of methods used.
The two strategies used by Carwow are:
BCG Matrix
Space Analysis

BCG Matrix
The organisation is able to categorise and control all the
products in a effective manner with this matrix. It help in
portfolio and investment management.

SPACE Analysis
SPACE analysis is stated to be an technique which is used by
managers in Carwow to control and plan future functions. It
assist in evaluating an idea that is feasible for business
operations.
Financial strengths: The Carwow is trying to boost its
profitability by 5% in next one year.
Competitive advantage: Strategic, Creative and flexible
approach.

REFERNCES
Astrachan, J. H., 2010. Strategy in family business: Toward a
multidimensional research agenda. Journal of Family
Business Strategy. 1(1). pp.6-14.
Teece, D. J., 2010. Business models, business strategy and
innovation. Long range planning. 43(2). pp.172-194.
Cinquini, L. and Tenucci, A., 2010. Strategic management
accounting and business strategy: a loose coupling?.
Journal of Accounting & organizational change. 6(2).
pp.228-259.

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