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Business Strategy Assignment pdf | Vodafone
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Added on 2021-01-02
Business Strategy Assignment pdf | Vodafone
Added on 2021-01-02
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BUSINESS STRATEGY
Table of ContentsINTRODUCTION .........................................................................................................................1TASK 1............................................................................................................................................1Critical evaluation of macro environment...................................................................................1TASK 2............................................................................................................................................3VRIO analysis of the Vodafone...................................................................................................3Strength and weakness of Vodafone............................................................................................5TASK 3............................................................................................................................................6Porter's five forces model on Vodafone.......................................................................................6TASK 4............................................................................................................................................8Strategic management plan..........................................................................................................8CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTION Business Strategy is a method of course of action or set of judgments which help thebusinessperson in achieving particular enterprise goals. However, it's miles the grasp plan thatthe management of the company use to comfy an aggressive role within the market, carry on itstransaction, satisfy customers and reap the desired goals of the organization. Hence, it outlineshow enterprise must be carried out to attain the favored ends (Scholes, 2015.).Moreover, the report will highlight about the pestle analysis of Vodafone company whichis the biggest international telecommunication company headquarted in London and along with itwill frame the Ansoff matrix of the company which is inclusive of four components namely;market penetration, product development, diversification and market development. Further, theassignment will highlight about the VRIO analysis of the company and also comment on thestrength and weaknesses of the Vodafone group. Moreover, the project will highlight about thecompetitive strategy used by the company to improve its performance and stand out in acompetitive environment. Eventually the assignment will highlight about the strategic management plan of theorganization that shows direction and alternatives available to the company for improving itsperformance (Akter and et.al., 2016). TASK 1Critical evaluation of macro environmentPestle AnalysisPestle analysis is a method which is used by companies to analyse the impact of macroenvironment factors on their operations. Wherein, Pestle acronym for political, economic, social,technological, legal and environmental which will impact the Vodafone group (Ang,2016). Political: The primary political elements affecting Vodafone encompasses of EURoaming rulesthat pursuits to lower prices for mobile usages overseas by way of around 70%and increasing stage of consumer rights within Europe, and selections made with the aid of EUUnion Regulatory Structure for the communications quarter. On the other hand, the politicalstability within the country positively impact the company's strategic decisions by helping themto build strong infrastructure of network within their organization so that they can operateworldwide. 1
Economic: This is one of the very crucial dimension for the organization like Vodafone.However, as the states will broaden, the better will be the possibilities for company to enlargeand open its new segments in the newly developed domains (Aithal,2016). Further, the higherGDP of the country means people are earning higher revenue and could be more prone inadapting the new advanced technology. Thus, the overall earnings of the organization may beextended and the organization will constantly be in a position to amplify globally. On the flipside, if there are economic crises within the country like crises in 2017-18 had directly impactedthe company's strategic decision process due to which company have changed all their strategiesand make their decisions in order to gain profits. Social: There are number of social factors that affect working of Vodafone. For example,changing their working techniques and methods which are turning popular that make people earna living from home an increasing number of depending in conversation technologies. On theother hand, If company is not adopting the regulations of going green or not abiding with thebeliefs and norms of the environment then it will negatively impact the strategic decision processof the company which in turn reduces the revenue of the organization (Dawes, 2018).Technological: Due to the technological advancement like online chatting, variousshopping apps etc., Vodafone has to form various strategies with other developed companies inorder to develop more innovative technology to remain top in the telecommunication industry.On the other hand, Vodafone can be negatively impacted by the rising competition like jio orairtel which are adopting or developing various advanced technology to remain ahead, thus itwill impact the strategic decision making of the company as they have to adopt such methodsthey will cope up with new technologies. Legal: There are various legal frameworks that the Vodafone have to follow but it hasbeen observed that the company is not abiding by the legal policies regarding the infrastructureof network and also the company is not paying salary to their employees on time which lead tohigh employee turnover, thus impact the company's strategic decision making process throughwhich in turn leads to the loss of the company (Schawel and Billing,2018). On the other hand, ifthe company is following the policies and legal framework proposed by the government then itwill increase their customer base which in turn leads to profitability. Environmental: Today people have become more ethical and thus they expect thatcompanies should be socially responsible and participate in the activities that benefits the society2
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