Report on Organizational and Environmental Analysis
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Added on 2020-06-06
Report on Organizational and Environmental Analysis
Added on 2020-06-06
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Business strategy
Table of Contents INTRODUCTION...........................................................................................................................1 TASK 1............................................................................................................................................1 P1 Appropriate framework to analysis the impact and influence of the macro environment on Marks and Spencer.................................................................................................................1 P2 Assessing internal environment and capabilities of Marks and Spencer..........................4 TASK 3............................................................................................................................................7 P3 Porters Five forces model.................................................................................................7 TASK 4............................................................................................................................................9 P4 Strategic plan and models.................................................................................................9 CONCLUSION..............................................................................................................................11 REFERENCES..............................................................................................................................12
INTRODUCTION Effective business strategies helps to get desired target and also helps to get higher performance in the world. There are different types of models that helps to create effective management plan and then company can easily expand their business in the world. Marks and Spencer provides the good quality food products and sell clothing in a world. It has good brand image in a market because it follows different types of strategies to innovate their products for the consumers. This report includes the organizational and environmental analysis, model that help to expand and increase the firm performance. Manager has a responsibility to take appropriate decisions based on the current market conditions. TASK 1 P1 Appropriate framework to analysis the impact and influence of the macro environment on Marks and Spencer Marks and Spencer is the biggest multinational company in the world. It provides the good quality product to the customers. Based on the client needs it gives innovative products to the consumers. It also follows the appropriate and effective strategies to increase the firm performance and productivity in the world. Mission of the M&S Ltd. Is to create the inspirational quality accessible to the others. B providing innovative products to the customers they can easily get higher performance and productivity in the world. Main vision of the firm is to create effective platform, reflects the values and instruct the decision making and approaches to expand their business in a world. Objective of the M&S Ltd is to maintain the brand image in the market by providing effective and good quality products to the clients (Chen and Jermias, 2014). PESTLE of Marks and Spencer political Government of UK provides the effective and efficient policies to the companies which helps to expand their business in the world. Recently government provides new laws that is related to the health and safety, hazard identification and risk control. Some organizations are not following the policies to run their business in the world. M&S Ltd. Are not following theses policies which have negative impact on a company performance. By abiding these policies which 1
help to maintain relationship between the employees and also give higher performance to the company. M&S Ltd must need to follow the appropriate policies such as health and safety in the company so that it will not affect the employee relation and it also helps to give higher security and facilities to the employees. Economic M&S Ltd. Product has very higher rate in a market and some of the peoples are not able to spend the spare cash on the luxury product. So company need to reduce the price of an items and give innovative products based on the consumer needs. Recently an entity closed the higher number of stores and have job cut of 2% of their 70,000 staff (Galpin and Lee Whittington, 2012). Firm needs to decrease a rate of their products and services so that it will help to increase overall economic condition and also helps to increase performance in a market. There area many customers they are not able to spend that must money on the food products. Social In the last few years, there re many changes in the social environment such as M&S Ltd. Has many competitors in the world such ass Asda.Kit also provides the good quality and innovative products to a customer to increase overall firm performance in the world. Asda sell online food products to the client to increase their productivity in a world. Marks ans Spencer appeal top various marketers in terms of other demographics and social environment, this is the major factor that influence a firm performance. Technological Marks and Spencer use different types of promotion strategies such TV and social media to increase the productivity in the world. It has positive impact in the company by using advanced technologies of the promotion they can easily get higher performance in a world and also helps to expand their business in the world (Ghezzi, 2013). M&S uses different types of promotion approaches such as social media and internet that helps to attract the consumers but has negative impact on the firm because there are many advanced technologies so company are not able to take each of them in a firm. Legal 2
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