Business Strategy for Expansion: Analysis and Strategies for Competitive Advantage

BUSINESS STRATEGY

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Internal environment that affects the organization and its analysis for expansion......................3
Analysis of Porter's five forces for expansion and appropriate strategies for achieving
competitive advantage.................................................................................................................5
Strategic Plan...............................................................................................................................8
Evaluation of strategic plan for sustainable growth...................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
A business strategy is primarily the various actions as well as the decisions taken by the
organizations for achieving their long term goals as objectives. Adecco group is a renowned HR
provider as well as the staffing firm being placed in UK and having more than 5200 branches all
over the world. It was being established in 1996 due the merger of French and Swiss company.
This report basically addresses the Internal environment that affects the organization and
its analysis for expansion, Analysis of Porter's five forces for expansion and appropriate
strategies for achieving competitive advantage, company strategic plan and Evaluation of
strategic plan for sustainable growth.
MAIN BODY
Internal environment that affects the organization and its analysis for expansion
SWOT analysis
A SWOT analysis is basically a framework which helps the organisations to have a deep
understanding of their strengths, opportunities, weaknesses and threats that are present within the
market.
Strength
The main strength of the Adecco group is that they gave the immense potential ans well as the
ability to hire the skilled, knowledgeable and qualified employees. Besides this, its another
strength which has enabled them to flourish is their powerful reputation within the market. Due
to its strong market position, they are able to attract the large number of candidates which are
highly qualified and experienced. Apart from this, their growing market share has enabled them
to achieve a great competitive advantage over their competitors (Scholes, 2015).
Weakness
The major weakness that has dominated the Adecco group is their decreased adaptation
to the changing trend of the labour market in UK which has resulted in the fluctuation of the job
market and has hindered their operations. Besides this, being a staffing agency, it has a weak
accounting software and lacks behind in some of the bookkeeping skills that has caused a huge
problem them as these are necessary for handling the payroll etc.
Opportunities
Due to its great market share and efficient workforce, they have the immense
opportunities for expanding their business across the entire world as the firm has made its

position in the market and has attained the competitive advantage at some level. Besides this,
they have the golden opportunity to attract the different kinds of candidates from different
culture that will increase their profitability ratio and helps in achieving their business goals.
There will be availability of more skilled labour force which the company can hire.
Threat
The major threat that might comes in their way for achieving their goals and objective ids
the different liability laws ad political situation of other countries. As Adecco group plans to
expand their business they would be exposed to changing laws and regulations of that place
which might hinder their operations. Besides this, another threat which might dominate them is
the strong presence of their competitors who are competent enough to give a tough fight to them
and this may make them lose their market share.
VRIO
VRIO analysis is used for accessing situation inside the company which is helpful for
company in accessing the potential improvement which is needed for company.
Value- The company can avails with the rent, lease and purchase expenses which will be being
paid by the company for marketing.
Rareness- The company can get that the resources that who are they are and they can find other
alternative for the company resources.
Imitability- The difficulty level can be accessed by the company so that they can get with the
resources easily.
Organization – It is the agreement which is used by the organization for proper functioning of
company.
Balance scorecard
This is basically the performance metrics and the tool which helps the organizations for
improving their internal functions and for generating favourable outcomes. It will help Adecco
group to analyse their capabilities by providing feedback to the employees regarding their
performance. It basically measures four essential aspects in business which are growth,
customers, business processes and finance. Thus, this will help Addecco to measure their
effectiveness and bring improvement in the areas where needed.
Pestle analysis