Business Strategy

Business Strategy

Contents
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................1
Different types of strategic direction available to business....................................................1
Justification of most appropriate growth platform and strategy for John Lewis Limited......2
Produce a strategic management plan with strategies, objectives and tactics........................2
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Strategies need to be more appropriate and suitable in tenure so that it leads to provide better
and effective consideration in favour of it (Bharadwaj and et. al., 2013). Business needs to be
more focus on their diverse number of framework so that it leads to provide and reflect better
and supportive outcome. Whenever, any kind of deviation arise, such strategies reflect and
provide strength to business and its workings. This project is based on John Lewis Limited
whom want to determine the macro and micro environment properly for assessing and deriving
better and effective outcome. Hence, to manage their various operations properly, organisation
will going to devise their strategic plan in better manner so that concentrated results would be
gain. It will also devise the strategic direction for business with suitable and appropriate growth
options which lead to enhance overall direction of working for better outcome.
TASK
Different types of strategic direction available to business
Strategic direction define about the course of action which used to and support business to
move forward the target and strategy accomplishment of business. The growth and strategic
direction is essential for business when they used to and want to expand themselves at next level.
The various strategic direction when John Lewis will going to expand themselves at new market
area are define as follow:
Market Penetration: In this context business supposed to be more specific in their
products and services by targeting existing users or by determine new customers at existing
market area (Bucolo and Matthews, 2011). This stage or step is helpful for them so that better
and effective working could be maintain and manage at existing area.
Market Development: Another step or stage which represent business is development of
market. Here, John Lewis could expand themselves at new area through option of merger and
acquisition of some other company.
Product development: The third consideration is associated with product development
where management could and lead to introduce a new product at new market area. This enable
those to attract their existing goodwill and name of other define area which further enable them
to grow and diversified their number of operations as well.
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