Business Strategy - Vision, Mission Statements and Action Plans
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Business Strategy INTRODUCTION 1 Vision and Mission Statements along with the Corporate Objectives2 Situational Analysis3 Macroeconomic Analysis – environmental scanning 3 Industry and Sector Analysis 4 Observations 5 Internal Analysis5 McKinsey 7S Model6 SWOT 7 Implementation of the Marketing Strategy 8 Design, Style and Quality issues; TQM8 Corporate Social Responsibility and Citizenship 9 Recommendations for Future Strategy - Milestones and Leadership 9 REFERENCES 11 INTRODUCTION Business strategy is the long term course of action devised by an entity with the sole