Volkswagen AG Business Strategy and SMART Targets
Added on 2020-07-23
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BUSINESS STRATEGY
ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Covered in PPT.......................................................................................................................1TASK 2............................................................................................................................................12.1 Organizational audit.........................................................................................................12.2 Pestle analysis of Volkswagen.........................................................................................22.3 Importance of stakeholder analysis for formulating new strategies of VW AG..............32.4 Presenting a new strategy for VW AG.............................................................................4TASK 3............................................................................................................................................53.1 Alternative strategies relating to market entry.................................................................53.2 Justification of selection of the strategy...........................................................................6TASK 4............................................................................................................................................74.1 Roles & responsibilities of personnel in strategy implementation...................................74.2 Resource requirements for implementing the new strategy for VW AG.........................84.3 Contribution of SMART targets in business strategy.......................................................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONBusiness strategies are the part of the managements. Generally, it is referring to a long termplan of action framed to achieve a certain objective or goals. The strategies are game plan ofmanagement or organisation which gives strength to performance of enterprise this describeshow a company will run to grab its pre determine objective. Now a day’s big organisation isusing various techniques/ methods through which they formulate plans, implemented andevaluated them also track their progress. The core reason for using strategy in bushiness is tograb higher competitive advantages and expend of business with sound profit. The Volkswagenis the German auto-makers which was founded on nearly my 28,1937 by German labour frontand have headquarter in Wolfs burgs. The company are serving in worldwide with approx.105.651 billion and deals in Auto-mobiles. This report is concerning with the vision, mission ofthe firm along with some factors are also consider which has importance in strategic plan. Thereport is come up with all those plans and methods who are taken by organisation which helpsthem to expand business also describes the selection and control of it.TASK 1Covered in PPTTASK 22.1 Organizational audit.Every organization which is engaged in the process of dealing with goods and services ininternational market in order to attract large number of customers and earn profit. So that, topmanagement must ensure that conduct organizational audit for maintain business performance.Furthermore, audit is helpful for reviewing internal strengths and weaknesses. Volkswagen is thecompany which is facing a condition where it has to pay huge amount of penalty to United Stateenvironmental commission (Aaltonen, 2011). Cited firm have to conduct organizational audit forthe purpose of improve capabilities of entire form and manage quality accordingly. With the helpof this audit firm can easily evaluate its performance. This is in-depth study through whichcompany can easily collect information or data about overall performance. Volkswagen ispresently present in around 100 countries as well as it has manufacturing facilities in 27countries which are present in every continent of earth. SWOT analysis of Volkswagen- 1
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