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Report on Business Strategy of Volkswagen - doc

   

Added on  2020-06-03

14 Pages4120 Words64 Views
BUSINESS STRATEGY
Report on Business Strategy of Volkswagen - doc_1
Table of ContentsINTRODUCTION............................................................................................................................................................4TASK1............................................................................................................................................................4TASK2............................................................................................................................................................4P2.1 Organisational audit for VW AG ....................................................................................4P2.2 Environment audit............................................................................................................5P2.3 Stakeholder analysis for new strategy .............................................................................6P2.4 New Strategy for VW AG- .............................................................................................7TASK3............................................................................................................................................................8P3.1 Alternative strategy for growth .....................................................................................8P3.2 Justification......................................................................................................................9TASK4............................................................................................................................................................104.1 Strategy implementation with roles and responsibility of personnel.................................104.2 Resources required for implementation of the strategy......................................................114.3 Contribution of smart target ..............................................................................................12CONCLUSION............................................................................................................................................................13REFERENCES............................................................................................................................................................15
Report on Business Strategy of Volkswagen - doc_2
INTRODUCTION Business strategy is basically a plan made by the higher authority to ensure the growth ofthe company in the market as this involve specified steps that are followed by all. Present reportis d based making new strategy for new business and defining goal, vision and mission. In alsodefine the factors affecting making business strategy and use of techniques. Business strategy isall about the factors that are controlled by the company as they affect the business to the core .This report contains all about the business whether it is internally or externally. Volkswagen is acompany is a car manufacturing company and has definite goals that will be achieved with thehelp of business strategy. TASK 1Attached in PPT.TASK 2 P2.1 Organisational audit for VW AG Organisational audit is all about the internal analysis of the firm as it includes all thefactors that may affect the business to the core. This audit analyse all the factors within theorganisation in order to achieve the efficiency in the operations so the company can retain in themarket for longer period by earning more profit. Volkswagen company performs this audit asthey want to ensure that there is efficiency in the operations that is performed by their effectivework force. Organisational audit clarifies all the factors weather they are beneficial or harmful sothe company can take the measures accordingly. Swot analysis - Strengths-Weakness-Strong run position and brand image inthe market This company is the oldest carmanufacturing company so its havingmarket value.VW AG is having excellent qualities ofadvertising through print media, onlineIt is having the lowest market share inIndia, United States. This company is develop lots ofharmful full guess for environmentthrough their manufacturing. It was also having limited share growthin other competitors from global car
Report on Business Strategy of Volkswagen - doc_3
ads hoardings etc. It also having strong R$D branch. It iswork for public demand.manufacturing companies.It has done controversy and fraud aboutthe emissions of car caused so its losethe brand image. It also facing the diesel deceptionscandal in September 2015 so lossmarket value. OpportunitiesThreatsVW AG company is change intechnology then facing diesel scandal.So they recover their image. They usemore environmental friendlytechnology. It is also developed market value inIndia and selling luxury care withattractive feature and target market. It is also developed relationship withnon German car manufacturing. VW AG company is setting new moremanufacturing factories in china.Increasing demand in all over worldlike India and US.It was facing carbon dioxide emissionstanders. It will harm the company.Innovation factor use by competitorcan affect market share of VW AGcompany.Decreasing in fuel price costs that canreduce sales of hybrid car. P2.2 Environment auditEnvironmental factors are play most role in organization analysis. VW AG company ishaving lots of value in the market and different image in the market. So this company is havinglots of competitors in the market so environment analysis is so important for it.PESTLE ANALYSIS- POLITICAL FACTOR-In this organization business environment political factor playmost important role. Political factor also including Govt. Polices, political stability, foreign tradepolicy, tax police lobar low police environment policy etc. VW AG company is deal with lots of
Report on Business Strategy of Volkswagen - doc_4

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