The Business Strategy Game

The Business Strategy
Game

Table of Contents
,.INTRODUCTION.........................................................................................................................3
TASK 1............................................................................................................................................3
OUTLINE AND EVALUATE THE MAJOR STRATEGIC DECISIONS MADE DURING THE
BSG
SIMULATION.................................................................................................................................3
Vision and Mission Statements plus corporate objectives:....................................................3
Mission Statement:.................................................................................................................4
Vision Statement: ..................................................................................................................4
Corporate Social Responsibility and Citizenship:...........................................................................5
TASK 2............................................................................................................................................6
EVALUATION OF SUPPORTING STRATEGIC AND MANAGEMENT
MODELS, IDEAS AND CONCEPTS THAT UNDERPIN YOUR STRATEGIC APPROACH6
Situational Analysis:........................................................................................................................6
Macroeconomic Analysis:...............................................................................................................6
PESTLE Model:.....................................................................................................................6
Industry and Sector Analysis...........................................................................................................8
Porter's Five Forces Model: ...................................................................................................8
Porters Generic Strategies Model:..........................................................................................9
Internal Analysis............................................................................................................................10
McKinsey 7S Framework Model:........................................................................................10
Telescopic Observation model:............................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Business strategy relates to collection of functions or systematic set of business decisions
that aid entrepreneurs and managing personnel in attaining particular business goals and
objectives. It's like a master plan which is used by managers within corporation to safeguard the
competitive position in industry. In is also a long-range portrait of organization's expected image,
business directions and targets. Business strategy provides an interconnected framework for
upper management to explore, analyze and utilize advantageous possibilities, to certainty and
address possible threats, to render optimal use of funds and capabilities, to counterbalance
weaknesses (Brynjolfsson and Mcafee, 2017). The London-based company named “A
Moonwalk” wants to understand the universal applicability of the numerous organizational
frameworks required to support business strategy. The report contains the requisite detailed
business data/information during corporate strategic planning phase. The study explains and
evaluates key strategic decisions made under BSG simulation. Study also contains application
and analysis of various supportive strategic and managerial models, different concerned concepts
and ideas that are directly linked with strategic approaches.
Business-Strategy Game is widely used computerized simulation associated with both
strategical management area and applied across the globe in different educational organizations.
Here students create corporations and run them by BSG through different stages which also
includes analysis of business performance and developing strategies to improve performance of
business.
TASK 1
OUTLINE AND EVALUATE THE MAJOR STRATEGIC DECISIONS
MADE DURING THE BSG
SIMULATION
Vision and Mission Statements plus corporate objectives:
A Moonwalk is a company which is operating in Footwear Industry. Company has 2nd
rank in industry scoreboard of year 2016. Company is well established and has a good brand
value. Company has wider range of footwear and selling at wholesale price to different retailers
and exclusive outlets. Company empathizes on providing premium quality and innovative

products. With ever-evolving sports and casual footwear, wearing apparels and other accessories
over the decades, A Moonwalk's mission as well as vision statements have progressively
changed, which has been extremely influential in safeguarding the corporation's leadership role
in current markets. In fact, Moonwalk's managerial approaches are highly valued for their ability
to keep company on its best at all times irrespective of the nature of market/industry forces,
something which Moonwalk credits its unique mission and vision statements for. Ideally, a
corporation's mission statement is a description of business's primary goals to be implemented to
stimulate its growth. In this context following are the vision and mission statements of company,
as follows:
Mission Statement:
Moonwalk's mission-statement is “The Group endeavor to be world-wide leader in sports
footwear sector products with brand name made-up on passionate attitude for sporting activities
and sports life-style. We are dedicated to strengthening company's unique quality brands and
sports products to improvise overall competitive position.” This statement emphasizes on
unbounded capability of corporation to offer best and premium products for sportsmen and
athletes with aim to strengthen their operating performance.
Vision Statement:
Moonwalk's vision statement is “To become designing leaders with concentration on
getting super out of athletes and sportsmen with guaranteed performance quality products in
sporting industry at international level.” Vision statement may be drawn through current
operations and corporation all time priorities. It primarily focuses on creativeness which features
Moonwalk and devising it top-quality and selling brand among different best-players.
The simulation develops effective environment for groups or teams to penetrate
themselves in cooperative nature of in business. In order to become efficient at BCG simulation
initial step of business is integration with team members to understand of various manner by
which members complements each-other. Following is an evaluation of key strategic decision
made during BSG Simulation:
EPS Growth: As per analysis of Moonwalk's performance in terms of EPS growth through BSG
online portal it has been analyzed that Company's EPS in year 2011 was 2.10 which was further
increased to 4.61 in year 2012, 6.98 in year 2013, 6.77 in year 2014, 7.51 in year 2015 and 12.72
in year 2016, which shows that company's capabilities to generate earnings on each share has