Business Strategies

Business Strategies

Table of Contents
INTRODUCTION...............................................................................................................1
NOKIA COMPANY............................................................................................................1
IDENTIFICATION AND JUSTIFICATION OF STRATEGIC CHOICE THEORY OF
NOKIA.................................................................................................................................2
APPLICATION OF STRATEGIC CHOICE MODEL TO THE NOKIA COMPANY.....2
STRATEGIC THEORY......................................................................................................3
CONCLUSION....................................................................................................................9
REFERENCES....................................................................................................................9

Illustration Index
Illustration 1: BCG Matrix...................................................................................................4
Illustration 2: Ansoff's theory..............................................................................................5
Illustration 3: Bowman’s Strategy Clock.............................................................................6
Illustration 4: Stakeholder mapping.....................................................................................7
Illustration 5: Value chain analysis......................................................................................8

INTRODUCTION
Business strategy plays an important role in the organization because this strategy
provides a platform to the firm where they can plan for their future goals and objectives.
It also provides the information of the competitive markets. This business strategy also
guides the business like what they have to produce or in which market they have to focus
more (Teece, 2010). By applying this strategy, company can easily raise their profit and
brand images in the customers mind. Business strategy is based on the organization
internal and external environment so with the help of business planning, firm can easily
find their positive and negative aspects. The present report is based on Nokia which is a
technology based company which are providing different kinds of mobile phones. This
company is famous for their fast customer service. The prices of their phones are
affordable and approximately all mobile shops sell their products to the customer.
Mission of the organization is to connect with their customers and provide them best and
innovative services or products. This report also includes the organization profile, the
roles and responsibility toward their customers and their strategy model. It also includes
the different kind of cultural web and strategic theory which has been covered in this
report.
NOKIA COMPANY
Nokia Company is known as world no. 1 manufacture company for their mobile
phones. The head office of this organization is situated in Finland and the current CEO of
the firm is Olli- Pekka Kallasvuo. This firm acquired approximately 38% mobile market
share and the earning is about $40 billion in the years (Montgomery,2011). The image of
firm is well established and they have approximate 55,000 employees team. This
company divided their market into four segments which are based on customers'
satisfaction, devices, competitive market and NAVTEQ. It is an information provider
application which acquired by the company in their Mobile phones. This company
changes the perspective(Verbeke, 2013)s of the customers by launching their small
mobiles phones. All people put their interest on it and they do not use the big bulky
phones. Nokia provides so many features in their new phones like they are wireless,
having good camera and the different games' application etc. So all things attract the
customers and profit of the organization goes high. This company launches OVI
1