Business Strategy in Uk - Asda

Added on - 21 Feb 2021

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Business Strategy
Table of ContentsINTRODUCTION...........................................................................................................................1LO1..................................................................................................................................................1P1 How external environment impact and influence the organization........................................1LO2..................................................................................................................................................2P2 SWOT analysis access within organization............................................................................2LO3..................................................................................................................................................3Evaluation of competitive forces and strategies to improve competitive edge...........................3LO4..................................................................................................................................................4P4 Implementation of theory to interpret future plan for Asda...................................................4CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................7
INTRODUCTIONBusiness strategy is the basic step for any organization or enterprises which helps them todesign plan in order to achieve its goals or objectives. Strategies help the management ofbusiness for strengthening performance of the organization. This report discusses the situationalanalysis of Asda to improve its strategic management decisions like pestle, swot and porter'sfive model. It also covers the Ansoff model to make better strategies for management plan in thefuture.LO1P1 How external environment impact and influence the organization.Pestle model can be applied to analyse the impact of external environment in Asda and itsstrategies.Political factor –Asda got a good chance to expand its business in European market as most ofthe trading blocks eliminated. Asda can trade its products in China as they got the acceptancefrom the World Trade Organization, this can develop their market as they can import and exportproducts to different countries.Political factors influence regulation and regulation shape Asdabusiness environment.Economical factor –Asda success and failure depends upon the economy of the country wherethey are operatingbecausea time can come when UK's economy will experience majorproblems and most of the fall in economy is due to unemployment, there are condition wherepeople got fired from the organization and overall decreases the power of purchase as theirfinancial status fall.These factors can influence much income a company generates in a quarter.Social factors-With increasing customer information,there is increase in food which is morehealth conscious.Asda is working on this factor so that it can offer healthy and hygienic food tothose people who are aware about their healthy diet.Technology-Like other organizations, Asda must ensure that other people must accepttechnological innovations such as online trading and electronic marketing must succeed.Legal factors –The company's headquarter is in UK, so they must ensure that different rules arerespected and Regulations were introducedwhich is implied by government of UK so that Asdacan be aware of breaking of rules and regulations.1
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