Business Strategy

Business Strategy
(Understanding the process of strategic
planning)
Task 1

Table of Content
• Introduction
• Mission vision
• Goals & Objective
• Core competencies
• Factors affecting business
• Techniques for strategy evaluation
• References

Introduction
Strategic planning is a process of define direction and
strategy of an organisation and make decisions to allocate
resources of firm to utilise it at an optimum level. This is
one of the important part of strategic management.

Mission, vision
Vision: Vision is knows as final outcome of the firm for which
an organisation is form or build. That desire state which company
want to capture by execute its commercial activities is known as
vision.
Mission: Final objective of company for which firm execute
number of commercial activities is knows as mission