Introduction to Business Studies

Introduction to Business Studies

Contents
Poster........................................................................................................................................................................................................................... 3
PPT.............................................................................................................................................................................................................................. 4
Assignment Template for IBS on HR Case Study.....................................................................................................................................................17

Poster
Introduction
Marketing mix refers to a combination of strategies or actions
that are used by an organisation in order to promote its products or
brand within the marketplace. There are four main elements of
marketing mix and are known as 4Ps which include product, price,
place and promotion (Lahtinen, Dietrich and Rundle-Thiele, 2020).
This poster considers “Promotion” element of marketing and the
chosen organisation is Tesco for demonstrating aspects of this element.
Tesco is a retail supermarket established within UK that is engaged in
dealing grocery and many other products.
Promotion
Tesco is using multiple promotional strategies within its
marketing plan in order to promote its products and brand among
market share within the marketplace. Some of these promotional
channels used by the organisation include social media marketing,
direct marketing, public relations and many more (Ndofirepi, Farinloye
and Mogaji, 2020). These promotional tools help company in
generating awareness about its grocery products among its potential
customers throughout the world.
Direct marketing
Tesco uses hoardings, TV channels, charitable events for generating awareness
regarding its discounts and offers for capturing more customer-base.
Public relations
This assist organisation in enhancing brand value as regular customers mostly
foster brand of Tesco to others on the basis of their better experience with the
company and its products that boosts sales volume and market share
(Routledge Solimun and Fernandes, 2018)
Conclusion
From above explanation, it has been concluded that
element of promotion within marketing mix facilitate
organisation in reaching up to its target market. There have
been different promotional tools that can be used by company
to foster its brand, products and other services.
Social media marketing-
This tool help Tesco in providing information regarding its
brand, products, etc. throughout the world through posting
pictures or videos on social media platforms like Facebook,
Instagram, etc.
References
Lahtinen, V., Dietrich, T. and Rundle-Thiele, S., 2020.
Long live the marketing mix. Testing the
effectiveness of the commercial marketing mix in a
social marketing context. Journal of Social
Marketing.
Ndofirepi, E., Farinloye, T. and Mogaji, E., 2020.
Marketing mix in a heterogenous higher education
market: A case of Africa. In Understanding the higher
education market in Africa (pp. 241-262).
Routledge.Solimun, S. and Fernandes, A. A. R., 2018.
The mediation effect of customer satisfaction in the
relationship between service quality, service
orientation, and marketing mix strategy to customer
loyalty. Journal of Management Development.

PPT

This is very significant for an organisation to analyse the impact of the factors that are involved in external and internal environment
influencing business operations. In order to demonstrate such aspect, Tesco is taken into consideration which is a UK-based retail
organisation engaged in dealing grocery products to its potential customers within marketplace.