Introduction to Business Studies: SWOT and PESTLE Analysis

Introduction to business studies

Table of content
 Introduction
 SWOT analysis
 Pestle analysis
 Conclusion
 References

Introduction
 Business environment refers to the collection of all internal and external factors
such as employees, customer needs and preferences, supply and demand, market
trends and economic changes etc.
 Understanding of business environment support in terms of planning of an
organisation from future perspective.
 Business environment refers to the collection of all internal and external factors
such as employees, customer needs and preferences, supply and demand, market
trends and economic changes etc. These factors majorly affects the function of
company and how a company works directly or indirectly

Swot analysis