INTRODUCTION Business and Business Environment is the total of all individuals, institutions and severalother forces which are outside the control of a business organisation but still it depends uponthese factors. This is basically because overall business performance as well as sustainability ishighly impacted (Aguirre and Rodriguez, 2017). The forces which constitute of businessenvironment factors are suppliers, government, customers, economic conditions and severalother such factors. This report is based on Danakali LTD which was founded in 2001. Respectiveorganisation focused on the development of Colluli Potash Project which is located in Eritrea,East Africa. The outcome of this report will consider several aspects related to respectiveorganisation. Like location and type of business, what the business produces and sells inpotential market, who are main customers and many other such factors. Furthermore, productioncosts and scale of respective organisation will also be identified. Lastly consideration would bemade in order to understand macro environmental factors of business organisation.MAIN BODY 1) Introduction to businessDanakali Limited was founded in 2001. The main focus of respective organisation is thedevelopment of Colluli Potash Project. Business operation of Danakali LTD are carried fromEritrea, East Africa. There is a 50-50 joint venture between Danakali Limited and EritreanNational Mining company. Moreover, it is a mining unit which significantly aims at extracting potash from colluliwhich is located 75 km from red sea coast. This particular area of colluli has one of mostaccessible potash deposits globally. Colluli Resource comprises of three bearing potassium saltsin solid form which are: sylvinite, carnallitite and kainitite (DANAKALI LTD (SBMSF), 2019).Since 2010 the respective organisation is significantly producing tonnes of high gradepotassium bearing salts. The unique capability of Danakali LTD is that it is producing diversifiedrange of potash including muriate of potash, sulphate of potash magnesia and sulfate of potash.Organisation is also offering industrial rock salt (Aleyan and et.al., 2018). Furthermore, sulphateof potash is highly valued which is actually chloride free and premium potash fertiliser. Whereasit contains both sulphur and potassium which are essential for crop nutrients. Colluli's products1

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