Business Sustainability: Impacts, Challenges and Concept

This research proposal explores the concept of business sustainability, its impacts on businesses, and the challenges faced by them. The study uses deductive research approach and quantitative research method to gather information from the respondents. The anticipated outcome is to provide an effective understanding of the benefits of sustainability and its impact on different business processes.

Research Proposal
with Summary
Literature Review

Contents
Contents......................................................................................................................................................2
INTRODUCTION.......................................................................................................................................3
Rationale for Research........................................................................................................................3
Summary Literature Review.................................................................................................................3
Concept of sustainability in businesses.............................................................................................3
Impacts of sustainability on business.................................................................................................4
Challenges of sustainability for the businesses................................................................................5
Research Questions...............................................................................................................................5
Methodology............................................................................................................................................6
Possible Problems or Limitations........................................................................................................7
Anticipated outcomes...........................................................................................................................7
Ethical Considerations..........................................................................................................................8
REFERENCES........................................................................................................................................10

INTRODUCTION
Sustainability can be referred to as conducting different business activities
without impacting the environment or the community negatively (Álvarez Jaramillo and
et.al., 2019). Business sustainability is often described as handling the triple backside
line a technique by way of which corporations manage the various risks such a s
monetary and social, responsibilities and opportunities. These three affects are
occasionally known as people, planet and earnings. Apart from this, it can be said that
sustainability can have a positive impact on the overall performance of a business.
Sustainability is important and can help a business to conduct its business activities in
an effective manner.
Rationale for Research
The primary rationale for undertaking this research is to enhance the existing
knowledge of the readers about the concept of business sustainability. It can be said
that sustainability is important for any business to be able to work in an effective manner
as well as gain a competitive advantage in the market. Apart from this, the respective
research will also help the researcher in enhancing their knowledge as well as the
findings of the research will help different organizations in making effective decisions.
Summary Literature Review
Concept of sustainability in businesses
Sustainability in business can be referred to as an approach that involves
creating long-term value by taking into account the way in which an organization
operates within a social as well as economic environment. Sustainability of an
organization is based on the assumption that developing such strategies can help in
enhancing the overall longevity of the firm (Basile and Cavallo, 2020). The primary goal
of sustainability on business is to make a positive impact on the overall society as well
as help the company achieve its goals as well as objectives in an effective manner. If an
organization fails to include sustainability into its business operations, there is an impact
on the overall profitability as well as efficiency of the business. Businesses that are
sustainable, are able to take into account the different social, environmental as well as

economic factors. This further helps in improving the overall efficiency as well as
effectiveness of the firm and its is also able to gain a competitive advantage in the
industry. In order to create a more sustainable business strategy, a company should
assess the problem as well as define the objectives in an effective manner. This makes
it easier for the firm to achieve its goals as well as objectives and ensure that there is a
positive impact on the environment. Next, in order to develop an effective sustainable
business strategy, it is important to develop a concrete mission (Bocken, N. and et.al.,
2020). The strategy should be developed in such a manner that different factors are
taken into account in an effective manner. The strategy should be implemented in an
effective manner by ensuring that there is no impact caused on the environment.
Impacts of sustainability on business
It can be said that sustainability can have an impact on the overall business
operations to a significant manner (Hatanaka, 2020). It can be said that a sustainable
business is able to work in an efficient manner and there is an increase in its overall
performance as well. An environmentally conscious commercial enterprise considers
extra than just earnings, it considers its effect on society and the surroundings. Such a
commercial enterprise is sustainable because it contributes to the fitness of the
structure inside which it operates, thereby supporting assemble an surroundings
wherein the enterprise can thrive.
Sustainability and the force to “pass green and conserve” enables an
organisation to draw new personnel, shareholders and clients who percentage these
identical values. This can enhance the public’s view of enterprise and products, and be
an effective effect to the backside line over the years. The effect of sustainability in
initiatives and approaches also can be effective in both the fast- and lengthy-time period
(Karmaker and et.al., 2021). With all the discussion concerning weather change,
dwindling strength sources, and environmental impact, it’s no wonder that state and
federal authorities companies are enacting policies to shield the environment.
Integrating sustainability into enterprise will role it to meet changing rules in a timely
way. People like to be associated with the high quality, especially more youthful
generations raised on a steady food plan of environmental safety messages. They do

now not want to be related to organizations implicated in ecological screw ups and
social welfare scandals. Thus, it can be said that sustainability can have both positive
as well as negative impacts on business.
Challenges of sustainability for the businesses
Growing inequality at ranges not seen because the Industrial Revolution has led
to extended public scrutiny of, and populist reactions against, globalisation. The tension
between unfastened change, unfastened movement, rates of employment and general
of residing has been happen inside the latest political upsets to the status quo within the
UK. For companies, which for 20 years had been running on a seasoned-global basis,
this poses a prime undertaking. Ironically, global corporations are probable pleasant
located to cope with the inequality that has fuelled such retaliation. For enterprise,
collaboration with NGOs, governments, social organizations, peers and competition can
assist to create viable and scalable answers to inequality (Lee, Che-Ha and Alwi, 2021).
The challenge for corporations is to transport beyond this focus on the close to-time
period. There need to be one eye, if not both eyes, on the changes to come in the long-
term. This will require CEOs to head towards a core human and commercial enterprise
inclination. Short-time period income maximization must be sacrificed in favour of long-
time period fee. Climate exchange is the maximum significant venture of modern and
future generations. It affects all aspects of our economic system, society, and
surroundings. Canadian firms need to play a more function in decarbonizing the
economic system and constructing resilience to weather impacts. Most sustainability
troubles require systemic exchange, and systemic alternate calls for collaboration
amongst stakeholders. Businesses want to talk with one voice with competition and
affected stakeholders to tackle sustainability demanding situations. Discover more facts
approximately environmental policy.
Research Questions
 What is the concept of sustainability in businesses?
 What are the impacts of sustainability on business?
 What are the challenges of sustainability for the businesses?

Methodology
Research Approach – Research approach can be referred to as a plan or
procedure that consists of the different steps that include broad assumptions about the
detailed methods of data collection, analysis as well as interpretations. It is generally
about the data collection methods, analysis as well as its interpretation (Lioutas and
Charatsari, 2020). There are different types of research approach and it is important to
make sure that the researcher selects the most appropriate research approach so as to
ensure that the research is completed in an effective manner and the goals as well as
objectives of the research are achieved. Inductive as well as deductive are the two
types of research approaches that are available for the researcher to choose from. In
context to this research, the researcher has used deductive research approach because
it will help the researcher in exploring a known theory and thus, allow the researcher to
complete the research in an effective manner.
Research Methods – Research methods are important for ensuring the overall
quality as well as effectiveness of the research. As already mentioned, quantitative
research methods will be used to gather information from the respondents. There are
different types of research methods that are used by researchers across different
research studies (Morales, True and Tudor, 2020). This ensures that the study is
completed in an effective manner. It can be said that research methods are important
and can ensure that the researcher is able to achieve the goals as well as objectives of
the research. Qualitative as well as quantitative are the two types of research methods
that can help the researcher in gathering effective as well as reliable information from
the different sources. Apart from this, it can be said that a research method helps the
researcher in gathering more effective data as well as create a better understanding of
the topic for the readers. Quantitative research methods involve different ways in which
quantifiable data can be gathered and analyzed in an effective manner. The results of
quantitative research methods can be presented in the form of tables, graphs as well as
charts. On the other hand, qualitative research methods allow the researcher to gather
information about an underlying problem from the respondents.

In order to complete the respective research, the researcher has used the
quantitative research method. This is because it will help the researcher in completing
the research study in an effective manner (Ng and Rezaee, 2020). Quantitative
research method that will be used which will include a questionnaire, which can be
defined as a research instrument that comprises of a series of questions that are based
on the topic of the research. It can be said that the researcher has used a questionnaire
because it will help in gathering first-hand as well as reliable information from the
respondents. Also, a questionnaire is relatively easy to analyze and helps in making
useful conclusions.
Possible Problems or Limitations
It can be said that sustainability has become one of the important components for
organizations to work in an effective manner. While undertaking the respective
research, the researcher has ensured that there is no compromise on the outcomes as
well as findings of the research. But there can be different possible problems as well as
limitations that can have an impact on the overall outcomes of the research (Reid and
Rout, 2020). For instance, ineffective formulation of research aim and objectives can
have a significant impact on the outcomes as well as results of the study. Apart from
this, another possible outcome for the respective research can be insufficient sample
size. It is important to have a sufficient sample size because it can help the researcher
in gaining much more useful insights. A lack of previous studies in the respective field
can also act as a barrier to the research and thus, affect the outcomes of the research
to a great extent.
Apart from this, it can be said that if the researcher fails to select an appropriate
research method, he/she will not be able to complete the research in an effective
manner as well as the results of the research will also get affected. Hence, it can be
said that these are some of the possible problems or limitations that can have an impact
on the overall outcomes of the research.
Anticipated outcomes
The anticipated outcome of the respective research is that it should achieve the
goals as well as objectives of the study. Apart from this, the respective research study

will also provide an explanation of the importance of sustainability in businesses.
Therefore, it can be said that the research will help the readers in developing an
effective understanding of the different ways in which sustainability can be implemented
in the business organizations in order to enhance their overall performance as well as
effectiveness (Yuan and Lo, 2020). Apart from this, it can also be said that it is
anticipated that the respective research will help the researcher in achieving the
intended goals as well as objectives. It is intended that the research will help the
readers in developing an effective understanding about the benefits of sustainability as
well as its impact on the different business processes. It is ensured that the researcher
has used reliable as well as effective information in the research and hence, this will
provide the readers with an effective understanding of the same. Lastly, another
anticipated outcome of the research is that it will provide a basic understanding about
the different challenges of sustainability for different business organizations. Thus, if the
researcher implements the different methods as well as techniques in an effective
manner, the study will be completed in an effective manner.
Ethical Considerations
It is important for the researcher to adhere to the different research ethics in
order to ensure that the research is conducted in an effective manner. This can help in
completing the research in an effective manner. In context to this research, the
researcher has ensured that the different ethics are taken into account. For instance,
the researcher has obtained the informed consent from the respondents before
gathering any information from them. Apart from this, the researcher has ensured that
all of the information that is gathered from the participants is kept confidential and
anonymous. Therefore, it can be said that adhering to the different ethical
considerations has helped the researcher in completing the study in an effective manner
as well as ensuring that the goals as well as objectives of the study.
Therefore, it can be said that ethical considerations are important in a research
because they ensure that there is no impact on the quality of the outcomes. While
undertaking this research, the researcher has made sure that the participants were
briefed about the research as well as the outcomes of the research in an effective

manner. This is an important ethic that should be taken into account while conducting
the research in an effective manner. Thus, it can be concluded that ethics are important
and help in eliminating the potential risks or threats on the study. Therefore, the
respective research will be conducted in an effective manner.

REFERENCES
Books & Journals
Basile, G. and Cavallo, A., 2020. Rural identity, authenticity, and sustainability in Italian
inner areas. Sustainability, 12(3), p.1272.
Bocken, N. and et.al., 2020. Emergence of carsharing business models and
sustainability impacts in Swedish cities. Sustainability, 12(4), p.1594.
Hatanaka, M., 2020. Beyond consuming ethically? Food citizens, governance, and
sustainability. Journal of Rural Studies, 77, pp.55-62.
Karmaker, C.L. and et.al., 2021. Improving supply chain sustainability in the context of
COVID-19 pandemic in an emerging economy: Exploring drivers using an
integrated model. Sustainable production and consumption, 26, pp.411-427.
Lee, C.M.J., Che-Ha, N. and Alwi, S.F.S., 2021. Service customer orientation and social
sustainability: The case of small medium enterprises. Journal of Business
Research, 122, pp.751-760.
Lioutas, E.D. and Charatsari, C., 2020. Big data in agriculture: Does the new oil lead to
sustainability?. Geoforum, 109, pp.1-3.
Morales, P.A., True, S. and Tudor, R.K., 2020. Insights, challenges and
recommendations for research on sustainability in marketing. Journal of Global
Scholars of Marketing Science, 30(4), pp.394-406.
Ng, A.C. and Rezaee, Z., 2020. Business sustainability factors and stock price
informativeness. Journal of Corporate Finance, 64, p.101688.
Reid, J. and Rout, M., 2020. Developing sustainability indicators–The need for radical
transparency. Ecological Indicators, 110, p.105941.
Yuan, M.H. and Lo, S.L., 2020. Developing indicators for the monitoring of the
sustainability of food, energy, and water. Renewable and Sustainable Energy
Reviews, 119, p.109565.