Business Society and the Planet

Running head: BUSINESS SOCIETY AND THE PLANET
Business Society and the Planet
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1BUSINESS SOCIETY AND THE PLANET
According to Dunphy & Griffiths, Benn (2003), business sustainability is a
continuous process, which keeps growing in terms of both activity and profile. The
businesses are required to focus on the most important subject. Most importantly, it is
important to know if their sustainability approach has any impact over the real world. The
major sustainability issues in the real world businesses are climate changes, energy, water
scarcity, food production, biodiversity, geopolitical instability, changing demographics,
global development agenda as well as inequality and lastly, global equity. As per my opinion,
it is important to develop a series of pieces for exploring these issues in great detail.
It will help in building an understanding of their importance and how they are related
to each of the issues. Moreover, it will give an idea of the implications they are having for the
businesses, now and in the near future. Of course, these issues are complex and large, which
mainly involves the global citizens, civil society, governments, NGOs and institutions. Most
importantly, they have the power to drive policy and public agendas. These issues involve the
businesses and therefore, it is highly important to understand how the company is getting a
head round to these challenges when the issues occur.
The priorities and the impacts will differ and vary from company to company and
business sectors. It mainly depends upon the business resources, how the companies compete
among each other, who are their target customers and what is their market positioning. In
general, I would like to say that the business activities completely depend upon the impact of
the sustainability issues. Moreover, their implications are likely to change as per the
company’s product availability, prices, risks and other factors. Furthermore, it also depends
upon the public behavior and attitudes, changing requirements of the customers and the
dynamic competitive environment (Dyllick & Muff, 2016).