Case Study: Nexus Distribution - Business Systems Analysis INFS 5093

This document presents a case study focused on Nexus Distribution, a small film distribution agency, requiring a systems planning approach. It includes an ethical analysis based on provided readings, a conceptual development section exploring the impact of systems planning tasks, and a learning reflection. The case study details Nexus's existing information system, communication challenges, and the need for a new app to improve database updates and meeting scheduling. The analysis covers requirements such as mobile access to databases for Louise and Elizabeth, travel itinerary viewing, client relationship management, and Joy's need for customized business activity summaries. The project aims to address communication inefficiencies and optimize business processes through a well-planned and designed app.

Business Systems Analysis INFS 5093
SP2 2018 Systems Design Assignment
Introduction
This document extends the instructions on the course website. Read the instructions on the course
website in addition to this document.
This assessment consists of
 A case study that requires you to apply your learning from the systems planning module.
 An ethical analysis which requires you to apply one of the readings provided on the course
website.
 A conceptual development section that requires you to consider how systems planning tasks
impact on a systems development project.
 A learning reflection section.
The feedback sheet lists the assessment criteria. Look for it on the assessment’s webpage. Take note
of which sections carry the most marks.
Note that this document’s word count is 3969 without any answers, so
 Don’t worry if the final word count seems high.
 Also, there are some diagrams in this assessment so don’t worry if the final word count seems
low.
Draw the diagrams by hand, photograph, and insert the photographs in this file. If you prefer, you
can use Word’s drawing tools (or some other drawing or modelling software) but you may find
working with pen and paper is faster, easier to amend, less cumbersome, and more reliable with
respect to layout.
When referring to the exemplars on the course website, read the old assessment specifications
carefully because the assessments differ every study period.
Instructions
In the previous study period, students spent an average of 29 hours on this assessment.
 Pace yourself accordingly.
 For best results
o Do not attempt to complete the whole assessment in one session.
o Work slowly and carefully.
In addition to the instructions on the course website
 Do not overlook the ‘Why?’ questions.
 Read the case study carefully.
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 Keep track of the hours you spend.
Make assumptions where necessary. Scope for assumptions has been deliberately included in this
assessment because it is often necessary to make assumptions openly when dealing with a client
who is under-informed with respect to information systems. Label assumptions clearly. Here’s an
example from a previous study period,
Assumption: As the passengers of Titanic II may be from any nation, we have assumed a
currency converter is required for the ticket-purchasing function.
Case study: Nexus Distribution
From the systems planning assignment
Nexus Distribution is a small film distribution agency that focuses on limited release art-house films.
It has been in business for a decade and has an existing information system for administering its
business processes. Joy Moody started Nexus with her long-time professional contact Deane
Jackson. Joy has a leadership and marketing role and Deane manages operations. Louise Taylor and
Elizabeth Page are spotters who attend film festivals (eg Sundance, Cannes, Sydney, Toronto,
London, etc), identifying films that align with the Nexus Distribution focus, bidding for, and often
signing, those films. This team of four work closely to sign 15-20 films each year, optimising the
distribution of each film so that returns for Nexus and for their clients (the film-makers and the
theatres) are maximised.
The existing information system consists of three databases.
 Catalogue
 DistributionNetwork
 Travel
Louise and Elizabeth do most of their work while travelling and they communicate with Deane via
email, text messaging and phone calls. Louise and Elizabeth attend only the largest film festivals
together; usually they work independently of each other. When they are at a film festival, they work
highly irregular hours and, in addition to the tasks outlined above, their work includes socialising
with, and occasionally entertaining, potential and existing clients. Clients are entertained when the
film they have made is of such high quality that more than one distribution agency is competing for
its distribution rights. In these cases, Elizabeth and Louise take the clients out for dinner or to a bar
in order to build robust working relationships and to create an opportunity for uninterrupted
discussion of why and how the client’s interests are best served by Nexus. Louise and Elizabeth are
consummate networkers; they are confident, good-humoured and charming in all social
circumstances, building relationships with and between people working at all levels of the
international art-house film industry.
However, the communication practices between Nexus staff are not up to date and this has led to
inefficiencies and wastage of Louise and Elizabeth’s talents and efforts. As their time at film festivals
is expensive (flights, accommodation, registration fees, entertainment costs, etc) it is desirable that
their time is not wasted. For example, a new film may be shown at several film festivals
simultaneously; if Elizabeth has already seen it at Toronto and passed on it (or bid for it and signed
it), when Louise is at the Venice film festival, she does not need to waste her time viewing that film
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and can focus on other films. There are many other instances in which their communication
practices fail to optimise the (mostly asynchronous) day-to-day collaborations between Louise,
Elizabeth and Deane.
While Louise and Elizabeth work on building Nexus’s catalogue, Deane builds its distribution network
(in addition to his significant administrative role). This entails signing various distribution service
providers (both independent and chain) to the Nexus distribution network. A distribution service
provider might be a VOD (Video on Demand) provider, a chain of theatres, an independent theatre,
etc. Deane spends about half of his recruitment effort approaching providers that do not already
screen art-house films. The other half is spent on providers which already adopt an art-house focus.
While it is a key facet of the Nexus business model, building the distribution network does not
consume anywhere near as much effort, money and time as spotting films. Deane estimates that for
every dollar spent on building the distribution network, a hundred are spent on spotting films.
Deane is directly responsible for accounting, travel arrangements and reporting. Also, he is indirectly
responsible for contracts, which he outsources to a legal firm specialising in contracts for this type of
work.
Joy’s role is largely centred on vision and leadership. However, prior to starting Nexus she built a
reputation in film marketing and her practical skills in this area are an essential ingredient in Nexus’s
success. Every time a new film is signed to Nexus, Joy, Deane, Louise, Elizabeth and the film-makers
have a four hour meeting. Occasionally, these meetings are in person, but more often they are held
online. These meetings can be hard to schedule because participants are very busy and in different
time zones.
During these meetings, in order to design the film’s marketing strategy, they leverage Louise or
Elizabeth’s observations of the film, Deane’s knowledge of the Nexus distribution network, Joy’s
marketing expertise and the client’s vision. A marketing strategy includes artistic vision, media,
release windows and release schedule.
Artistic vision is primarily driven by the client and Joy with input from Louise or Elizabeth. It is
actioned by Deane, who reviews the artists who have worked with Nexus in the past, considers the
artistic vision, and prioritises the artists according to how well their unique talent, reliability and
experience match up with the marketing strategy’s artistic vision. After the meeting, Deane
approaches the artists one by one to discuss their availability and to eventually establish a contract.
Media (film, video, television, DVD, VOD, etc) is negotiated between Joy, whose mission is to
optimise returns, and the film-maker, whose mission is exposure. With input from Louise and
Elizabeth, who have viewed more films than anyone else in the meeting and who therefore have the
most comprehensive view of the international market, a binding consensus is reached and
documented.
Joy and Deane, who aim to maximise the size of the audience, are largely responsible for
determining release windows and schedule, however the client’s needs are taken into consideration.
This is achieved by application of market intelligence and expertise. In most cases, a film is screened
in theatres on a schedule that will maximise the audience (eg avoidance of major cultural events,
avoidance of similar films, knowledge of forthcoming films, etc). Also, films are screened in theatres
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(primary distribution service providers) prior to being released via secondary distribution service
providers (eg VOD service providers, DVD runs, etc). The duration for which the film is screened in
theatres depends upon various factors (audience, the film’s performance in other markets, the
agreement between Nexus and the film-makers, the agreement between Nexus and the theatres,
etc). For most films, the theatrical release date is preceded by four weeks of postering and trailers,
wherever possible working with the film-makers in order to leverage the social profiles of those who
worked on the film (eg the actors and crew). For highly anticipated films, these four weeks may
extend to six or eight and may require Deane to schedule interviews for the film-makers or actors
with local media.
Although the existing IS meets Nexus’s administrative needs, the ongoing daily communication
problems and the difficulties of scheduling and running online meetings need to be addressed.
Deane thinks Nexus needs its own app so that database updates can be done by anyone at any time
and he has contacted your workplace, IT Foundry, to enquire further. You have been allocated the
task of systems planning for the development of an app for Nexus.
Also, although they are very talented, experienced and respected in their fields, the entire Nexus
team are inexperienced in systems analysis and design. They are confident you will come up with
relevant ideas, they anticipate your suggestions and they expect you to catalyse and drive all
technical aspects of the project. These clients are very much open to suggestion.
From the systems analysis assignment
The preliminary investigation you wrote up for the Nexus project enabled you to develop a basic
understanding of the business context. Your scope lists captured the project’s key elements and
made a positive impression on Joy, Deane, Louise and Elizabeth. They have approved the project’s
progression to system analysis and you have scheduled a meeting with them.
After this meeting, the following requirements are known:
 Louise and Elizabeth must be able to enter data into the Catalogue database from their
smartphones
 Louise and Elizabeth must be able to query the Catalogue database with their smartphones
o For example, when they are planning their viewing schedule Louise and Elizabeth need
to be able to check whether a film has already been viewed and signed (or passed on)
 Dean must be able to enter, access and amend data in the Travel and DistributionNetwork
databases from his smartphone and from his desktop computer
 Louise and Elizabeth must be able to view future travel itineraries and hotel bookings on their
smartphones
 Louise and Elizabeth must be able to enter, access and amend information on their relationships
with clients or contacts from their smartphones
o For example, a new client or contact’s name; if they are a filmmaker (a director or a
producer), which film and how were they involved with that film; if they’re not a
filmmaker, what their business is and why the relationship is important to Nexus;
whether the client or contact was made by Louise or Elizabeth; when and where the
client or contact was made; their entertainment preferences; etc
o A new database will be needed for this relationship data
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 Joy must be able to view summaries of recent business activity from her smartphone and from
her desktop computer
 Joy wants to be able to tailor these summaries on an ad hoc basis
o Examples include recently established client relationships; recently signed films; Louise
or Elizabeth’s notes on the recently signed films; recently planned travel; an annual
overview of the film festivals attended by Louise and Elizabeth; when and where these
festivals are held, etc.
 The whole team must be able to schedule and conduct meetings on smartphones (Joy, Deane,
Louise and Elizabeth) and desktop computers (Joy and Deane)
o Scheduling must account for Louise and Elizabeth’s travel itineraries and for whichever
time zone they will be in at the time and date of the meeting
o No one from Nexus will be involved in scheduling – the system will automatically find
the four best dates and times
 These dates and times will be sent to the client (their contact details will be in
the new relationship database or, if necessary, the app will alert Deane and he
will look up the contact details in his paper file, enter the details and,
accordingly, the app will update the relationship database)
 The client will choose which of the four dates and times is best for them
 The app will make the booking, alert all participants, update their calendars and,
on the day, provide an alert 15 minutes before the meeting starts
o It must be possible for a client to call in to these meetings (Skype, phone, any other
method)
o Meetings must be voice recorded for future reference
o A new database will be needed for the meetings data
You make a start on systems analysis. You realise more detailed information will come to light over
time, which may require you to amend your current analysis.
New information
The systems analysis you wrote up for the Nexus project enabled you to develop detailed models of
the Nexus information system. These models addressed the key requirements and made an
extremely positive impression on Joy, Deane, Louise and Elizabeth - so much that Joy and Deane
insisted on taking you out for dinner and you had a great time swapping stories from your respective
industries. They have approved the project’s progression to systems design and you have scheduled
a meeting with them.
Recall: you can make assumptions in this assignment (as noted above). Also, you can use the course
forum if you have any questions.
1. Design a user interface storyboard for Joy to request a summary report.
Not sure how to make a storyboard? Storyboards show the way that tasks flow in the user
interface and the way information is presented in the user interface. Here are some examples
for your consideration:
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 http://msdn.microsoft.com/en-us/library/windows/desktop/Ff800706.0e12f17e-860b-4be5-
a89d-b914b38b0680(l=en-us).jpeg
 http://courses.csail.mit.edu/6.831/wiki/images/thumb/a/a8/MOD-Storyboard-4.png/300px-
MOD-Storyboard-4.png
 http://www.museumsandtheweb.com/mw2007/papers/vanLoon/vanloon-figure4-
thumbnail.jpg
 http://www.stavchansky.net/images/feature_ftsStoryboard.jpg
2. Design a user interface storyboard for Elizabeth and Louise to add a new client/contact to the
relationships database.
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3. Design the alert that will be sent to meeting participants 15 minutes before a meeting
commences.
4. Design the screen for online meetings.
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5. Create an ERD for the process of adding a new film to the Catalogue database.
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A table is provided in Appendix One. The data is in 1NF.
6. Normalise the table to 2NF.
Movie (Title, Release date, Director, production company, Lead Actor, Supporting Actor)
Shows (Shown at, Address, Phone, Type)
Spotter (Spotted by, Spotter’s Phone)
7. Normalise the 2NF tables to 3NF.
Movie (Title, Release date, Director ID, Company ID, Supporting Actor, Shown At, Spotted By, lead
Actor, supporting actor)
Director (Director ID, Director Name)
Production company (Company ID, Company Name)
Actor (Actor ID, Actor Name)
Shows (Shown at, Address, Phone, Type)
Show Type (Type)
Spotter (Spotted by, Spotter’s Phone)
8. Create an ERD for the customer order process.
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Note that UML will be assessed in detail in the exam.
You review the system architecture checklist.
9. Which items on the system architecture checklist are relevant to the Nexus information system?
Ans : The system architecture checklist mainly consists of list of things like
 Beginning and total cost of large number of things that are mainly involved.
 Having a legacy of large number of software
 Scalability
 Various issues in security
 Option for processing
10. Prioritise the items that you identified in question 9. Briefly explain (one or two sentences) these
priorities.
Ans : list of item should be arranged as per the priority of given item
 Integration of web
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 Scalability
 Legal interface of software
 Issues related to security
 Initial and total kind of cost which is involved in ownership
 Proper tracking of various kind of security
11. Consider cloud computing. Are you going to recommend any cloud computing capabilities for
the Nexus information system? Why?
Ans : Cloud computing is often referred as on delivery of various computer powers, storage for
database and other kinds of IT resources. It can be easily achieved by the help of cloud based
platform. Cloud computing provides a simple kind of method which can be used for accessing
server, database on broad kind of server. It mainly focuses on the use of certain number of
application over internet. Cloud computing can easily provide a large number of benefits like
 Flexibility
 Recovery of data during any kind of disaster.
 Updating of software on automatic basis.
 Increases collaboration
 Users can easily work from any location
 This technology provides security to large number of security
 Cloud computing is considered to be environment friendly in nature.
12. Is a corporate portal an appropriate approach for the Nexus project? Why?
Put your answer here.
Ethical analysis
Reflect on your experiences as a student or in your career. Identify an ethical issue that you
encountered at some time in your past.1
13. Describe the ethical issue. Do not describe how it was resolved.
Ans : It is mainly the responsibility of representative of Nexa technology which is mainly used for
delivery of certain number of codes which is mainly used for large number of employee of
organization. Ethical issues mainly consists of diverse issues, fundamental issues and decision
making.
1 This ethical issue must come from your real life. Do not describe a theoretical ethical issue. Do not describe
an ethical issue from any courses you have taken.
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Consider the ethical decision-making process from Reynolds (2015) and the ethical decision-making
process from O’Boyle (2002). These readings can be located on the course web site.
14. To analyse the ethical issue you described in question 13, which is better: the ethical decision-
making process from O’Boyle (2002) or the one from Reynolds (2015)?
Ans : O’boyle mainly focus on large number of aspects of codes of ethics which mainly arises
from various kinds of ethics is association with computation machinery. It is generally used for
providing an ethical kind of processes in decision making. This model mainly comes up six kinds
of steps which has moral perception and knowledge of person.
15. What are your reasons for rejecting the other approach?
Ans : Reynold model was rejected as it does not provide any kind of concept related to decision
making. The given source must be improvised so that no one gets a proper kind of idea
regarding the way in which decision is made.
16. Apply your chosen approach to the ethical problem you described in question 13.
Ans : Obyle’s mode of approach is mainly used for different kind of decision related to ethics and
making a proper kind of progress in six kind of stages like moral perception and knowledge of
various personal. It mainly provides a proper kind of idea regarding the proper kind of logic. It is
mainly used for having certain number of moral decision and knowledge, more action and
personal idea which is used for following a large number of things.
17. Reflect upon the processes in Reynolds (2015) and O’Boyle (2002).
a. Would an analysis be more robust if it had included some aspects of both approaches? For
example, if you were to apply O’Boyle’s approach (2002), would your analysis be more
robust if it included some aspects from Reynolds (2015)?
Ans : Students can easily conclude the fact of making use of proper kind of ways which is
mainly used for codes of ethics in the provided problem along with solution. Six framework
of AMC code has many kind of limitation with in it.
b. Explain. In your explanation, clearly describe which features of O’Boyle’s approach and
which parts of Reynolds’s approach are preferable.
Ans : O boyle model is generally used for different kinds of codes of ethics that is mainly
used for various kinds of machinery of computing. It mainly has various kinds of code which
can be used for proper analysing of different type of action. It generally has some kinds of
decision making process or model in which intellect and will is generally differentiated.
Conceptual development and risk identification
So far, this assessment has supported the development of skills required in professional practice,
including ethics. Now, it supports the development of professional expertise.
18. What is the overall purpose of the systems design phase of a project and how does it differ from
the systems analysis and systems planning phases?
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