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Marketing Mix Plan Assignment Solved

   

Added on  2021-02-20

10 Pages2593 Words35 Views
BUSINESS
Marketing Mix Plan Assignment Solved_1
Table of ContentsINTRODUCTION...........................................................................................................................1ASSESSMENT 2.............................................................................................................................11.MARKETING MIX REPORT.................................................................................................12.External Environment Analysis...............................................................................................23. Marketing Report...................................................................................................................3ASSESSMENT 3.............................................................................................................................51Michael's Café Marketing Policy..............................................................................................52 success of the advertising campaign........................................................................................53changes to the marketing mix...................................................................................................54 recommend for monitoring......................................................................................................65 Impact of the changes made by the Michael's Cafe.................................................................66. Budgetary Plan........................................................................................................................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
Marketing Mix Plan Assignment Solved_2
INTRODUCTIONMarketing mix is a marketing plan which covers various aspects such as product ,priceplace and promotions. Effectiveness of marketing is very is important to carry out a successfulbusiness. The below report will include the analysis of effectiveness of marketing plan and howto change the marketing mix in case of failure of the launching campaigns. The study will givevarious possibilities which can help the business in improving its sales revenues and creating aeffective customer base.ASSESSMENT 21.MARKETING MIX REPORTIntroductionThe given report will describe the marketing mix plan of the Orti's Organic Bakery. Itsmarketing objectives , target customers , pricing and promotional strategy, its distributionchannels and positioning in the market.Marketing ObjectiveMarketing Objective is to achieve the business goals aligning the vision and mission ofthe Bakery. To provide the customers with the tasty organic baked foods having positive impacton their health. Leveraging a local brand into additional locations in few years (Storey, 2016). ProductCompany's product is the key to success of the organisation therefore it is important thatthe Organic Bakery should focus on meeting the customer demands and requirements whetherregarding a product that bakery is selling or the services it is providing to the customers. Bakeryis mainly known for its excellent taste in baked products like croissant, bagels, scones, egg onbagel etc. Target CustomersThe Orti's Organic Bakery is to target customers of every age group from 22 to 40 yearsliving near the Union Station, having belief and values for organic baked food which isnutritional and customers having professional jobs mainly. The motive of the company is toprovide its customer with healthy and natural foods which are high in quality (Bell, Bryman andHarley, 2018). Pricing and Promotional Strategy1
Marketing Mix Plan Assignment Solved_3

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