Business Environment Report - Mark & Spencer

Added on - 21 Jul 2020

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Business
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Different types of organisations and their legal structures...................................................1P2. Size and scope of different business organisations...............................................................2TASK 2............................................................................................................................................3P3 Relationship between different organisation functions and its objective..............................3TASK 3............................................................................................................................................4P4 positive and negative impacts of macro environment............................................................4TASK 4............................................................................................................................................8P5 SWOT analysis of organisation.............................................................................................8P6) Effects of interrelation of strength & weaknesses on external environment of Mark &Spencer......................................................................................................................................10CONCLUSION..............................................................................................................................11REFERENCES.............................................................................................................................11
INTRODUCTIONPerformance of the business plays very important role to compete in the market. It helpsto business organisation to maintain its stability in the market. There are different types oforganizations which runs to earn profit maximization. In this present files it explains the typesand scope of organization like there are three types of organization private, public. Andvoluntary organisation(Ward, 2016.). Private organisation works for earn profit maximizationand public organisation works for public interest and voluntary organisation is the non profitorganisation. Also, the importance of business environment and its impacts on businessorganisations. In this present file the positive and negative impacts are also described andinterrelation between the micro and macro factors are impact on business behaviour. In thiscurrent report is based on Mark & Spencer which is a famous retail company in British marketwhich deals in Home furnishing products, clothing, food and beverages. M&S famous for itsquality products. It also exports its product all over the world.TASK 1P1. Different types of organisations and their legal structuresThere are mainly three different types of organizations i.e private, public and voluntryorganisation. There are different types of organization.Private organization:Private firms are focused on its quality services and give all necessaryitems to the customer. Private business have only aim is to earn higher amount of profit. Privateinstitution are not bound with government activities they decide their own policies accordingly.Private firms are make their own rules and regulation and play dominant role in the market. Allprivate organisation are focus to expand their business and maintain stability in the market. LikeBritish airways it is a private company who provides luxurious air services to theircustomers(Wiengarten, and et.al., 2013.). Private fellowship are focus is on services. Privatecompanies have to follow the legislation rules and make sure about its quality of services whichis not harmful for the customer.Public company:Public companies are established to protect the interest of customers. Publicfirms are regulated by government bodies. It gets their funds from public in terms of tax, servicecharges etc. Public institution provides product and services at low prices. The focus of publicinstitutions are to satisfy the customers needs at low prices. These public companies regulated1
by the government. They generate their revenue through the public in terms of taxes, service tax,or from other services. Only public companies have rights to issue its share to the public. Publiccompanies are works for public interest rather than profit maximization. Public organisation iscontrolled by government have right to take decision in state-supported companies.Voluntary organization:This non profit organization runs for the benefits of disabled peoplesor for those citizens who is not financially stable. These organizations are yield support throughbig organization in the form of charity, donation. Non-profit organisation are focused on publicrather than profit. Many non profit organisation provide basic needs services to the public and tryto maintain their life stable(Yusuf, 2014.). This organisation are may be private and public. Thisorganisation have to follow the rules and regulations imposed by government. And not to givewrong services which harms to customers.All Business organisations are provides different services to the customers. On the basisof their requirements. On the other side every organisation have their own interest of profit.Private institution are based on higher level of profit. On the other side public companies areestablished to protect the interest of customers and provide low level of products and services.P2. Size and scope of different business organisationsPrivate company (Mark and Spencer)L:Mark and Spencer is the private companywhich provides plenty of products and services like Home furnishing, Men and woman clothing,Food items. The focus of this company is to gain higher level of profit by giving variousproducts. Mark and Spencer have large brand value image in British market. Mark & Spencerprovides its services across the world(Galí, 2015.). They provide high quality of services whichsatisfied the needs of customers. Its main agenda is to provide plenty of services to increase thefuture stability and increase higher profit expansion. It continuously provides great services toattract target audience(Zeng, and Duan, 2012.). This quality of services of M&S made its brandvalue higher. M&S adopt customer oriented approach which means they provide services on thebasis of customer requirements. Due to high quality services M&S market share increase 0.1percentage to 9% in the year of 2014 comparatively better from last year. It shows that scope ofM&S company is different and good in terms of customers. Its premium services satisfy theneeds of customers.2
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