Business Technologies and their impact on Business Organizations

This report analyzes the impact of emerging business technologies on organizational structure and operations. It covers topics such as data mining, IT management, and e-business as business technologies. The report also discusses the impact of technology on marketing strategies and customer behavior.

Business Technologies and their impact on Business Organizations
Student name
Professor’s name
Affiliation
Date

TASK A
1. What were the key reasons for the IT implementation failure?
i. The main reason or the failure would be because of improper planning.
This is evidenced by the fact that it was 18 months behind schedule and the failure to pay
the employees of the health department of Queensland. Before any IS framework is
executed, it ought to have experienced different exercises and procedures, whereupon the
Queensland Health framework did not experience, this prompted its usage
disappointment. A portion of the exercises which the framework didn't experience
prompting its disappointment incorporate the accompanying; There was no proper usage
technique. Queensland Health did not play out a total parallel trial of the framework.
Queensland Health guessed give the framework a pre-time for testing instead of simply
influencing it to go live where this stage was urgent as it features the deformities which
are probably going to happen.
ii. The act of changing consultants over time. For example from the
beginning four consulting companies had been hired for the job, then later CorpTech
would switch to contract IBM. This may have caused inconsistency. Customer counsel
and correspondence with the seller is extremely basic amid the improvement plan of the
framework. In this situation, there was three included gatherings who had distinctive jobs
and diverse objectives, CorpTech in charge of the prime contract administration, the
prime temporary worker who was IBM and now Queensland Health. This was a semi
various gathering relationship which required appropriate correspondence and since it
needed to be used, disappointment was the result of this.

2. In your view, who is responsible for the failure and why?
According to my own views, the core company which led to the failure of this project
is CorpTech. This is because it did not fairly select the principal contractor, as there is
evidence of bias as expressed in the report. This consequently must have led to the point of
having the wrong contractor. However, while the contractor may have contributed towards
the failure, CorpTech is the chief contributor because it gave unclear roles and
responsibilities to involved teams, which may have led to inefficiency in their working, and
therefore lead to failure.
3. Do some research on the use of IT by hospitals/health departments –
give examples of success stories of the IT implementations and outline reasons for
the success?
Primary Care of the Treasure Coast (PCTC) successfully implemented electronic
medical record (EMR) systems, eClinicalWorks EMR, in 2005. The main reason why the
implementation was successful was because the C.E.O who was managing the project, was
experienced, and furthermore, he made aggressive consultations with Dr. Dennis Saver,
who’s seen a number of demonstrations of HER system’s implementations.
Rex Healthcare successfully implemented their ICD-10 cataloguing system in 2015 in
the US. One of the major reasons for its success was its clear and detailed road map on the
implementation of the project, which clearly defined the roles and responsibilities of each
team.

Innovation these days is presently being incorporated nearly in each wellbeing office
all over all inclusive. Medicinal innovation changing at a decent critical pace, where now
everything about a person in a wellbeing office is caught and put into the database for
ongoing audits. Precedents of utilization of innovation in wellbeing offices incorporate the
accompanying;
Creation of Hybrid working rooms.
Various healing facilities have joined innovation and introduced mixture working
rooms throughout the years. A decent occasion which was fruitful is Lourdes Hospital in
Paducah and St. Vincent's Medical Center.
Careful innovations
Careful innovations creation has been used by numerous wellbeing offices.
Specialists recommend and say that at present medical procedure forms have been made
mass scale to marginally attack strategies where the frameworks goes about as robots. A case
of a very much embedded careful innovation is the da Vinci Surgical System which gives
brilliant consideration to the patients.
4. Why was ‘’WorkBrain’’ not utilized properly?
WorkBrain was not properly utilized due to lack of proper interfaces between the
solution it was meant to offer and the SAP system. This was contributed by the large number
of staff and the complex nature of the Queensland health department. Hence, proper
interfaces that should have been established between the WorkBrain solution and the SAP

system were not implemented, and WorkBrain consequently lagged. WorkBrain framework
had some reason it was created for which required to forms time sheets and afterward pass
them to the SAP framework where SAP framework would then further process the time
sheets into a modes that was consented to the vital financials divisions with the goal that the
Queensland representatives could be paid. WorkBrain roistering framework was not
appropriately used since there before it had not been fused in some other government office
and in this particular situation, its utilization brought about slacking the framework and this
stressed on the call for better interfaces among it and the SAP framework. Moreover,
WorkBrain has not been executed in a major association as this one.
5. What would you recommend the Health Department to do to fix the
current problems?
Basing the suggestions as indicated by the Queensland wellbeing office issue, there are a large
number of them that other Health Department ought to take after; They should get on to a
progressive plan, whereby they would start with a pilot project to open up for the main project.
For example they would roll out the system in one hospital before extending to other locations,
instead of carrying out the implementation for the whole department. Additionally, the
department should contract an external entity to manage the whole project, with a clear road map
that has a clear definition of activities and responsibilities of each team.

TASK B
TOPIC: Emerging Business
Technilogies
Abstract
Business technology involves how
business organizations engage, build and
deploy information systems and other digital
technologies into their business operations.
Novel business technologies include e-
business, IT Management, Artificial
Intelligence, Data mining and economics of
information systems. New business
technologies are increasingly being absorbed
into business operations, and there is an
increasing expectation that these
technological innovations will positively
transform businesses. It is essential that
businesses embrace these technological
moves so as to keep up with the competition
in the market. Emerging technologies are
key in impacting most businesses and
organizations, and therefore remain to be
one of the most explored areas in many
scholarly works. This report is going to
analyze the current business technologies
and how they impact on business trends.
Keywords: Technology, Business,
Marketting.
1.0 Introduction
As new business technologies come
up, the offline to online marketing learning
curve keeps growing steeper. (Chen, Chiang
&Storey2012). Due to the always –
changing dynamics of the current global
market place, it is necessary to carefully
examine emerging trends as they can
immensely impact current business
strategies and organization operations and
contribute greatly in shaping the future of
organizations.(Andriole, 2010).
Technologies of the new age have moved
business operation processes to another new
phase altogether, and this has accelerated
transformation. Advanced data analytics,
cloud based mobile applications, internet of
things among many other technologies have
smoothened operating model levers
including shared services, process re-
engineering and global delivery. For many
organizations, the best networking and
working policies have changed so as to
embrace these technologies so as to keep
pace with the competitive market. (Zott,
Amit & Massa 2011)
2.0 Mobile Technology as a
Business Technology
A business technology may come as
a helpful tool to a company, improving its
daily operations and functions. (Bughin,
Chui & Manyika 2010). In fact, technology
can be the main reason why a business can

stand in the market. So widespread is the
scale of the impact of technology on
business operations, such that businesses can
at base be defined by their technological
advancement. Companies such as Uber have
been redefined radically by technological
advancements. All its business procedures
and business strategies are defined based on
technology that it has embraced.
(Hair,Wolfinbarger, Money,Samouel&
Page2015).
Today, mobile handsets are more
preferred to the traditional web-based
business operations. Many retailers generate
greater revenues through incentivizing in-
store purchase with mobile initiatives and
this has improved sales (Yang, Hong &
Modi2011). This has necessitated many
business organizations to rework on their
business strategies so as to fit themselves
within the growing mobile world. According
to Marston, Li, Bandyopadhyay, Zhan &
Ghalsasi (2011), the emergence of mobile
devices applications, videos and improved
network capacities will grow to global
demand. Such demands are keeping up in
pace with the ever growing number of
Smartphone users.
Business organizations end up
having millions of customers engaging with
them via their smart phones in the social
media. With such kind of engagement with
clients, businesses must now to find new
ways of handling client complaints and put
in place proper channels of communication
to facilitate customer feedback, (Ray (2011).
Furthermore, incorporation of mobile
technologies to business operations as a
business technology can mean new products
for a business. For example, a few decades
ago, Fuji, Kodak, and Konic were three big
names in the photography sector.
(Wirtz,Schilke&Ullrich2010). Technology
change has really affected these businesses
greatly. This is a good example of how
technology can really impact the existence
of a business. (Edosomwan, Prakasan,
Kouame, Watson& Seymour2011).
3.0 E-Business as a Business
Technology
Introduction of new technology can
immensely affect business operations. With
the optimization in the internet, businesses
are now into digital marketing.
(Malhotra&Temponi2010).As these
technologies are absorbed into business, the
researching departments of organizations are
subject to change, as in keeping up with
technology trends. For example, companies
like Boeing and Siemens are switching to
3D printing to quicken their design process

and reduce costs while increasing
effectiveness. (Al-Debei&Avison 2010).
Researchers who have carried out
surveys to discover the impact of online
marketing over business growth state that
technology as a whole has radically changed
business marketing strategies. (Lee, Olson
&Trimi2012). It is now past tense for
companies to stick only to one model of
holding their share in the market. Today,
companies are shifting their marketing
efforts to the online cloud to keep up with
the trending shift. While some businesses
have been able to remodel themselves
according to current technological advances
and move forward, others have faced a
challenge in adapting to the changes.
(Alfonso & Suzanne2008).
4.0 Data Mining as a Business
Technology
Radical transformation on data
collection, recording and retrieval has
pushed companies to invent business
strategies. (Williams & Williams 2010).
Currently, business companies are using
data to monitor customer trends and taste.
New technological innovations has made it
possible for businesses to monitor and study
customer behavior with a lot of ease. These
technological advances have not only made
it possible for organizations to analyze data
and come up with meaningful patterns that
will help them make meaningful and
informed decisions. With more customer
focus, data analytics, as a field of data
mining, will surely play a major role in
growth strategies of companies. (Elbashir,
Collier&Davern2008).
To some, their business strategies
have become obsolete and need to be
revised. Technology and globalization have
made a very big impact on businesses,
whether beginners or advanced.
Management professionals too are shifting
from the out dated traditional ways of
logical thinking and are looking for new
ways of fitting themselves into the market
changes. (Zott, Amit&Massa, 2010).
4.1 Impact of Business
Technological innovations on the
organizational structure of a business
organization.
Organizational structure is the way
an organization communicates, distributes
its responsibilities and how it adapts to
change. (Zikmund, Babin, Carr& Griffin
2013). It is how an organization makes use
of its resources in order to achieve its goals.
Often a company needs to keep its
organizational structure dynamic so as to be
well prepared to meet changes, but often

times this is not the case as some changes
come not which an organization may not
embrace because they may not add to its
proficiency. (Ip& Wagner2008). A business
that is able to adapt better will survive
through.
A business organization may have to
change its business organizational structure
to keep up with a certain technology trend,
for example a company may restructure its
departments, addor do away with some jobs
or alter position requirements for some post.
(Sheng, Zhou & Li 2011). Employees will
have to be trained on how to use and
maintain the new software system. The
training may be imprecated as a new
requirement during hiring. Web based
organizational businesses will often have to
create new posts so as to accommodate new
technological technologies into their system.
Furthermore, some job positions may be
rendered obsolete in some organizations.
(Lee 2009).
Implementing new technological
advancements may mean reducing day to
day tasks or improving their efficiency. In
some cases, some posts may be rendered
obsolete. The management may use
comprehensive software platforms to
streamline their operations, and often, this
may mean a restructuring of the
organization’s operations. For example, if a
new automated software system is
introduced, it will do away with all manual
work in departments, then the employees
must have a new set of duties assigned to
them or they are laid off. On the same note,
new posts can be created, as the new system
will need to be maintained, and there will
obviously be a need for a system
administrator.
4.2 IT Management
Since business technologies have
become key in giving a competitive
advantage for business organizations, IT
management must come into play so as to
ensure that the technological resources will
be aligned to the market requirements. Aral,
Dellarocas & Godes (2013) consider
temporal aspects vital for technological
advancements, regulatory rules, and
government support. Based on these issues,
they came up with a framework based on
Oliveira& Martins (2010) findings to
evaluate the impact of business technology
innovations on the market sway of a
company, and on its structure reform.
This framework combines
knowledge and resource-based concepts and
is mainly focused on planning for
technology in three ways

1. Business level – this
includes business portfolio,
innovative network, strategic
planning and marketing. This will
create value to the business in the
future (Mintzberg, (1994).
2. Technology level - :
the engineering and science skills
and platforms, technology
management processes, including
identification, exploitation,
protection and identification (Berry
et al, 2009).
3. Product level –
service platforms, operations and
manufacturing functions together
with new products development
processes (Twiss 1986).
In order for knowledge to flow
effectively between the levels, technology at
hand must align itself with the objectives of
business organization. Business
requirements must be understood at product
level and market requirements must be
understood at business level. Effective
management of technology requires a proper
balance between product/technology push
and market/product pull.
5.0 Impact of Business
Technologies on the Future of Businesses
Technology has a diverse effect on
business strategies formulation. However,
technology immensely impacts on strategies
formulation, and this varies based on the
maturity level of the embraced technology.
According to a new research on the state of
digital business of 2018, web technologies
and mobile tools are at the base of digital
advancements while new technologies as
Artificial Intelligence (AI), virtual reality,
(VR), and Machine Language (ML) remain
off in the future. (Oliveira& Martins2010).
The study has categorized companies into
three stages: beginners, intermediates and
advanced organizations. Beginners are on
the onset of their journey towards embracing
digital technology, intermediates are
progressing towards a more advanced
business transformation and advanced
organizations are leaders and experts in
using digital ecosystems to sway their
markets as they wish.
A 2017 survey conducted by
Forrester evaluated 105 senior technology
executives and showed that up to 86 percent
of major companies hold that business
technologies as the key driver to business
strategies. (Sheng, Zhou & Li 2011). The
study further showed that other companies

that have not advanced in technology hold
that technology cannot affect their business
strategies as much as it does to advanced
companies.However, with time, new
technologies are anticipated to come into
play, and businesses must expect mass
changes in their business strategies and
operations. Furthermore, business costs are
expected to drop, but the plight of
employees is still left to question.(Sheng,
Zhou & Li 2011). The use of robotic science
in industries, is expected to rise in the next
five years, which renders employment
prospects uncertain. On the brighter side,
employee performance will be augmented
with absorption of Artificial Intelligence
(AI) technologies.
Though many organizations view
foundational business technology as vital to
their operational functions, few believe that
emerging technologies can have any impact
on their future revenue, and so they do not
formulate any digital strategy. Advanced
companies view this as a major constraint to
business growth. (Wang,Wang,Ren, &
Lou2010).
Advanced companies view advanced
technologies such as Artificial intelligence
and Machine learning critical to their
business strategies. (Fire,
Goldschmidt&Elovici2014). On the other
hand beginner companies are taking on the
same view. Today, only few companies
view these advanced technologies as critical
to their businesses, and embracing these
technologies has often been experimental.
With this perspective, operational and
strategic decision-making process of
companies are expected to improve within
the next five years.
Utilizing the new business
technologies has proved to increase growth
in revenue, and advanced companies have
recorded a greater advantage over beginner
companies. (Al-Debei&Avison
2010).Management executives have always
been suspicious of experimenting with new
business technologies and have opted
instead to see evidence of and promises of
benefits of investing before they actually
take the step.This approach is fast changing
as companies are getting innovative and are
therefore funding the experimentations
required to employ business technologies as
a tool to increase customer satisfaction and
to increase profit. With time, more
companies are willing to invest their
resources in business technology
experimentation, and competition is
expected to increase. The unwilling and
slow- moving beginner companies who are

less willing to embrace these technologies
will with time be obsolete and will out of
the scene.
5.1 Recommendations
i. Companies should be
more willing to accommodate new
emerging business technologies into
their systems if they will expect to
remain in the market. Those that will
be less willing will become obsolete
and will be off the scene with time.
ii. Companies CEOs
should be more willing to embrace
new business technological
investments so as to increase
customer satisfaction and to increase.
6.0 Conclusion
The emerging business technologies
are increasingly being absorbed into
business operations. There is an increasing
expectation on how these technological
innovations can be used in business. It is
essential thatbusinesses embrace these
technological moves so as to keep up with
the competition in the market. Operational
and strategic decision-makingprocess of
companies are expected to improve within
the near future. Furthermore, companies are
getting innovative and are therefore funding
the experimentations to increase customer
satisfaction and to increase profit. With
time, more companies are willing to invest
their resources in business technology
experimentation, and competition is
expected to increase. The unwilling and
slow- moving beginner companies who are
less willing to embrace these technologies
will with time be obsolete and will out of
the scene. For example, a few decades ago,
Fuji, Kodak, andKonic were three big names
in the photography sector. Embracing novel
business technologies change has really
affected these businesses greatly.
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