Business Telecommunication Management: A Comparative Analysis of Telstra Corporation Limited and Ocean Broadband Ltd

This research report examines the business telecommunication management practices of two prominent Australian telecommunications companies: Telstra Corporation Limited and Ocean Broadband Ltd. The report delves into the network usage, support systems, and strategic considerations employed by each organization. It analyzes the strengths and weaknesses of their respective approaches, highlighting the key factors that contribute to their success and challenges. The report concludes with a comparative analysis of the two companies, emphasizing the importance of effective telecommunication management in today's competitive business environment.

CIS8009
Management of Business
Telecommunications
Research Report 1
Student Name: Fasi Mohammed
Student ID: U1101335
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Abstract
Telecommunication is one of the crucial tools in today’s business. Significantly, it helps to
initiate the communication among the customer and the organization that enhances the sales of
an organization and enriches the services delivered to the customer. Therefore in any
organization business telecommunication management is very important and enhances the
growth of market. The project described below includes the examination of 2 different
organizations that are Telstra Corporation Limited and Ocean Broadband Ltd. Telstra
Corporation Limited is one of the largest companies delivering services of telecommunication in
Australia having nearly 5000 staff workforce. Whereas Ocean Broadband Ltd is a company that
provides services related to telecommunication and several hosted data having nearly a staff of
less than 500 people. The report below emphasize on the business telecommunication
management among these provided organization.
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Contents
Abstract............................................................................................................................................2
Introduction......................................................................................................................................4
Network usage of Telstra Corporation Limited...........................................................................5
Network usage of Ocean Broadband Ltd.....................................................................................8
Description related to network support and sources of these two organizations.......................10
Conclusion.....................................................................................................................................12
Reference.......................................................................................................................................14
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Introduction
For any organization business, telecommunication management is a very crucial part of its
growth. A well-developed system is required or is necessary for enriching the communication
both outside and inside of any organization. The project mainly emphasizes on the examination
of business telecommunication management among Telstra Corporation Limited and Ocean
Broadband Ltd. Telstra Corporation Limited is one of the largest companies delivering services
of telecommunication in Australia. It was established in 1975 having its headquarters in
Melbourne, Australia. The company in Australia provides mobile services to 16.9 million
subscribers. It mainly provides third generation (3G) telecom services to Australian customers,
fourth generation (4G) is also provided. It offers several services including roaming, texting,
prepaid, mobile voice along with services of mobile tablets, broadband and phones. The
company has over 5000 staff members, 16 million customers and over $26607 million generated
annual revenue. This company provides better and good services to customers at very affordable
prices.
The available systems
Ocean Broadband Ltd is a company that offers internet broadband connection along with cloud-
based communication services to many residents and few sectors of business. It was established
in 2004 having its headquarters in Western Australia, Australia. Considerably, this company
owns a VoIP network that is “voice over internet protocol” in Australia. The types of industries
to which this organization provide services are website hosting, telecommunication, and internet-
based services and service providers of the internet. The company has staff members less than
500 and over $2.4 million generated annual revenue. This company provides better and good
services to customers at very affordable prices. It is the fastest growing company in Australia
providing better revenues.
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Network usage of Telstra Corporation Limited
Telstra Corporation Limited uses several networks. A report is generated by the company that in
past 2 years it had performed over 5000 upgrades of the network. For Telstra network usage it is
necessary that the device must receive operating or working frequency services in a particular
area. Some obstacles can arise in experiencing the compatibility of mobile having a limited type
of frequency while receiving services (Bloomberg, T 2018).
4G (Fourth Generation) Network
This network is the current type of network delivered by Telstra Corporation Limited in
Australia. The company stated that fourth generation network proves to be the best network
covering twenty million people in Australia. This network is made available in almost all regions
of Australia including all main metropolitan areas. It operates as both voice and data network.
Telstra Corporation Limited determined that availability of 4G coverage develops Voice over
LTE. 4G network of this company functions in 3 various unique frequency bands that are 850,
1800 and 2100MHz. Over the passing time, this network has considerably grown covering major
parts of Australia. Concerning to frequency of 850MHz, Telstra rolled out to deliver frequency
of 850MHz in 4G network. This was accomplished significantly by reforming and modifying
their third generation spectrum mainly in capital cities of Australia. The frequency once reached
95% of the population of metro areas. Considerably, they allowed 4G bands for carrier
aggregation.
3G (Third Generation) Network
The other network offered by the Telstra Corporation Limited is 3G (third generation) network.
In comparison to GPRS and EDGE, 3G network delivers faster speeds of data. It delivers wide
data portfolio and several voice services to their customers by generating high network quality.
The company functions 95% of its covered population using 3G network. 3G network is a
network that is wireless worldwide providing a better quality of voice calls as compared to GSM
network. The frequency at which this following network operates is 900 and 2100MHz where
the frequency of 2100MHz covers nearly 80% of current population. In major cities, Telstra
shares a common tower with other telecoms by placing its antennas over it reducing the building
cost of towers. This type of sharing of towers among two telecoms only takes places in large
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cities. Excluding few major cities, Telstra utilizes 3G network having frequency 900MHz.
Telstra is continuously expanding and enhancing its current 3G network.
2G (Second Generation) Network
The other network offered by the Telstra Corporation Limited is 2G (Second generation)
network. The 2G network includes several standards which are for normal data it uses GPRS, for
voice it uses GSM and for data rates enhancement it uses EDGE. These network data when
introduced used to run very fast but currently the following networks are really slow. One can’t
rely on this connection as it doesn’t effectively work at the time when high data speeds are
required for streaming. The company will soon close the networks of 2G. 2G networks functions
of a particular frequency that is 900MHz that covers nearly 94% of entire population. Telstra
became one of the established company providing digital mobile networks in entire Australia.
The connections of EDGE network is used somewhere outside large cities whereas GSM 2G
networks are used within major cities of Australia.
The objective of Telstra is to subsequently increase and enhance the ability of networks, decrease
in opex and capex, establish faster services and enhance customer experience. It even aims to
provide better and new services to customers and will evolve the core values of the company.
They used to maintain great relations with world greatest network providers which can help the
company to enhance its service quality along with its regular improvement and maintenance of
network agility. It substantially improves the experience of the user and opens several doors for
new business models in markets like internet connections. The network delivery and
development is mainly provided by 2 major leaders of industry that are Cisco and Ericsson.
Ericsson in Telstra possesses a responsibility of building the infrastructure of the network and
ensures operational delivery from specific and unique end-to-end system. Telstra offers the best
infrastructure to customers in cloud-based storage, networking, routing and enhances
communication of data.
Telstra plans to take NBN (National Broadband Network) plunge and wants to launch fixed line
services of its own on NBN. Proposing these services will permit Telstra to provide business and
mobile phone services in bulk. Accordingly, it will reduce its subscribers and customers. The
connection of NBN will boost up Telstra customer services and has proved to be a connection
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which enhances the provisions of services granted to customers. This connection helps in
developing the infrastructure of the network in Telstra stronger (Tio 2018).
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Network usage of Ocean Broadband Ltd
The telecommunication field is continuously growing globally, so the Ocean Broadband Ltd is
also making regular changes by expanding and enhancing its network coverage area along with
quality improvement to maintain a brand value and a competitive atmosphere. There are various
networks established leading to some magnificent organic growth. Ocean broadband has
extended its residential customers along with some small and medium-sized enterprise (SME)
customers. Since 2004, Ocean Broadband has operated profitably and regularly pays its
stakeholders dividend. Using the internet broadband services calls are made and the services
provided by the company that are wireless or cable broadband can be used by devices like DSL
or VoIP phone adaptor (Markets 2018).
Ocean Broadband Ltd has developed a widespread network infrastructure that provides high-
speed data and voice services to several consumers in Australia and other countries. Strong data
and voice services with high and fast speeds are provided to customers by using several links of
high speeds that are cables of fibre optics connecting major cities and using microwave links for
accessing last miles. Moreover, IP telephony is used to route voice over LTE networks and VoIP
so as to enhance the transmission efficiency and parallel to that reduces the operating cost of
both data and voice services granted to customers. The services of voice can also be easily
transferred as data by the means of internet. Additionally, to smooth the progress of making
international calls, Ocean Broadband has made agreements of roaming with several main Telco
companies working in different parts of the world. It even manages interconnections in several
other countries called as POIS (Points of interconnections).
Ocean Broadband Ltd leads to a commendable growth within a short span of time and has taken
a step towards becoming one of the international Telco giants. The company possesses a staff of
less than 500 across many countries enhancing a global communication using several smart and
innovative networks and software’s that allows innovators to provide several solutions regarding
the communication.
NBN connection
Ocean Broadband Ltd launches several plans of NBN connections that provide numerous
services to different businesses and available consumers. Initiating the development of NBN
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enhances the internet and network coverage areas all over the country by establishing links of
fibre optics and satellites. Use of NBN technology enhances the advancements in
telecommunication of the company in the sector of telecom.
Symbio Network
Ocean Broadband Ltd has an auxiliary with Symbio Network. This network is acquired by either
DSL or VoIP retail provider. The company practices like a large VoIP and even provides several
carrier-based cloud services like generation and termination of a call, protecting the number and
many infrastructure based services. This network records nearly 2 billion sound or voice minutes
on yearly basis in Australia (Bloomberg 2018).
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Description related to network support and sources of these two organizations
It becomes crucial for an organization to utilize the network-based elements as they enhance
better communication along with the establishment of proper networks. Several network-based
elements that these two organizations comprise of are:
Firm system usage
Both organizations communication is developed and is keen enough to remarkably enhance their
standards of the network. Telstra Corporation Limited has dominated the industry of
telecommunication over several years by improving their network based coverage areas. By
enhancing their mobile services their networks also gets improved. The company started from
2G networks, currently delivering 4G networks and moving towards the establishment of 5G
networks for mobiles. This can only be achieved when the previous networks are reformed to
introduce the current networks enhancing the coverage areas of networks and easy downloading
of data (Ibisworld 2017).
Whereas ocean Broadband Ltd works to enrich its internet services and many voice-based
connections. It has gathered and tries to attract as many users as it can. On the account of system
based improvement, both companies have reached their desired objective by providing better and
clean voice-based connections and a huge communication network coverage. There are several
values they followed that helped them gain the success in the management of the business are
quality of the provided services, honest and fair deals, satisfying consumers needs, understand
and attract consumers, industry change and reliability.
Considering strategies
While examining the quality of provided services both of the telecommunication based
organization considered few issues related to business like the effect of the competitive market.
The growth of any telecommunication based company entirely depends on the quality of the
services it provides to its customers. In account to improve the coverage areas of network both
the companies are regularly fighting for getting some market shares so that both can come up
with several effective and efficient strategies considerations which at last will enrich their users
of networks and quality is the foremost thing on which parameter both companies can differ.
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Ocean Broadband uses VoIP network for its voice service quality enhancement and leads to
better voice calls transmission so as to enhance its market shares along with more network usage
by people. In any of the telecommunication based organization quality plays a major role in
considering the coverage areas of the provided networks. Like providing data incentives is a
strategic consideration made by both mentioned organization. Also, both provide a solution to
communication by delivering several schemes like save 50% on mobile bills by using phone
services of VoIP.
Criteria for network usage
Any networks performance can be analyzed by the number of people using that network making
it crucial for any telecommunication based organization to set up its targeted population and
recognize their network usage rate. Like Ocean, Broadband Ltd provides communication-based
solution that includes saving almost 50% of bills, that describes that while network peak hours
can face overloads which severely affects the performance by degrading it. Also if the frequency
is limited and not compatible then it affects the performance of provided networks mainly for
Telstra Corporation Ltd where devices should receive services based on frequency operations
within described areas. This means that both of the described organizations requires proper
monitoring of used network and its effect on society which is determined by understanding the
quality of services that both organizations delivers (InvestSMART 2018).
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Conclusion
The communication network of both the organization differs from each other. Networks
provided by Telstra Corporation Ltd include several mobile-based services where frequencies
define the provided services. Whereas Ocean Broadband Ltd company networks include
operations of data and voice services. This company has not recorded the reasons for
improvement done in the network communication. While examining the perception of the user
the Telstra network comes out to be limited to specific locations and mobiles that support
connection through networks. Connectivity comes out to be different across several reasons that
can be 2G, 3G and 4G networks. It can be identified that Telstra Company is strongly working to
enhance its network coverage areas across many cities. Ocean Broadband Ltd is a company that
identifies the use of the network that helps in maintaining the better flow of voice at the time of
communication. It uses several infrastructures like VoIP that facilitates the creation of
knowledge which will further enhance voice service quality. IP network of the voice of this
company assures delivery of calls over some national voice-based networks instead of phone line
usage (Telstra 2018).
It is concluded that in any organization that is engaged in the business of telecommunication is
very crucial. Due to this it concludes that any big organization have to adhere to better
management of sustainable networks of telecommunication. The company must ensure effective
infrastructure by efficient usage by consumers that is both external and internal. The main aim of
any telecom based organization are providing and delivering solutions for network along with
new innovations. It is evident from the above-provided study that company must focus on the
development of networks using several approaches for identification of technologies within a
network. The trend was evident for both the companies for a determined technology used for
many network creations for the expansion of communication in the company.
In addition to which both the companies are keen on using the present system and amending
them for more effective and advanced technologies. The major aspect of the management of any
business telecommunication as well as both companies voice infrastructure along with
improvement made.
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In the above report, two organizations are analyzed that are Telstra and Ocean Broadband Ltd
Telecommunication Company. Form the complete evaluation it's determined that Telstra
corporation is more better and superior than Ocean Broadband Ltd especially in the process of
business communication. This is attributed that Telstra is in this business from a long time and
have more experience as compared to Ocean Broadband Ltd. It is glad to ensure that Ocean
Broadband Ltd is pursuing the right path that will help it in becoming Telco giant.
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Reference
 Bloomberg, T 2018, "Telstra Corporation Limited: Private Company Information -
Bloomberg", Bloomberg, viewed 16 April, 2018,
<https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=91774>.
 Bloomberg 2018, "Ocean Broadband Ltd: Private Company Information -
Bloomberg", Bloomberg, viewed 16 April, 2018,
<https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=307582298>.
 Ibisworld 2017, "Telstra Corporation Limited - Retail", Ibisworld, viewed 16 April, 2018,
<https://www.ibisworld.com.au/australian-company-research-reports/information-media-
telecommunications/telstra-corporation-limited-company.html>.
 InvestSMART 2018, "Telstra Corporation Limited", InvestSMART, viewed 16 April, 2018,
<https://www.investsmart.com.au/shares/asx-tls/telstra-corporation-limited>.
 Markets 2018, "Telstra Corporation Ltd, TLS:ASX profile - FT.com", Markets, viewed 16
April, 2018, <https://markets.ft.com/data/equities/tearsheet/profile?s=TLS:ASX>.
 Telstra 2018, "Telstra - mobile phones, prepaid phones, broadband, internet, home phones,
business phones", Telstra, viewed 16 April, 2018, <https://www.telstra.com.au/>.
 Telstra 2018, "Telstra - Our company", Telstra, viewed 16 April, 2018,
<https://www.telstra.com.au/aboutus/our-company>.
 Tio 2018, "Ocean Broadband Ltd - TIO", Tio, viewed 16 April, 2018,
<https://www.tio.com.au/members/members-listing/OCEABB>.
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