Business & the Business Environment

Business & the Business Environment

Positive and negative impact of macro
environment upon the business operations
Macro environment is the situation which exist in economy as whole instead of particular sector and region. It
involves trends in gross domestic product, inflation, employment, spending, monetary policy and fiscal policy.
This environment can be defined as PESTLE analysis of business environment. This analysis directly impact upon
the operations and activities of River Island.

Internal and external analysis of specific
organization in relation to determine the strength
and weakness
 Internal analysis means SWOT analysis which aids to determine strength and weakness,
creating the opportunities and reducing the threats of organization. It is the strong tool of
analysis which is provided to uncover and effort the chances that can be utilized to raise
operations of River Island