Business & the Business Environment

Business & the Business
Environment

Table of Content
• Introduction
• Positive and negative impacts the macro environment
• Internal and external analysis
• Strengths and weaknesses interrelate with external macro factors
• Conclusion
• References

Introduction
Business environment is he sum or total of all the external and
internal factors that directly influence the business work and
activities. It is very much crucial for an organisation to evaluate
both micro and macro factors. Respective PPT is based on the
Ford that uses micro and macro environmental factors before
build various strategies and tactics in order to remain competitive.

Positive and negative impacts the macro
environment
Macro environment is a board and wider set of economical situation.
This includes an influences that impact the overall business economy as
well as this environment can not be controlled through organisation as
this is very much large and unpredictable to control. It is essential to
analyse various external factors as it affects the FORD operations in
both manner positively and negatively.