Logistics and Supply Chain Management in Marriott
Added on -2020-06-06
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BUSINESS TO BUSINESSMARKETING
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1CASE STUDY 1..............................................................................................................................1CASE STUDY 2..............................................................................................................................3CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
INTRODUCTIONThe term business to business or basically known as B2B marketing is generallyresponsible for creating business products and services for sale to other companies as of creatingtheir products. It is somehow related to business to consumer marketing where organisations areengaged in producing goods for delivering it to the end consumers. In B2B, one organisationproduces products to be used by other organisation that ultimately manufacture goods for the endconsumers. Both Nynas and Marriott are American based service providers that are responsible forproviding services to other companies. Nynas is a speciality based oil producing company whichaids in providing bitumen for companies like Shell, BP, Esso, Total, Colas or Lanfina whichgenerate major part of revenues for these companies. On the other hand, Marriott a leadingmultinational brand is providing services to more than 3000 hotels and other business travellers(Business-to-Business-Marketing, 2012).CASE STUDY 11.Characteristics of Business to Business (B2B) and Business to Customer (B2C)customer of Nynas productNynas, an oil manufacturing company sells petrol, oil based lubricants, diesel andspeciality products like bitumen and Naphthenic in niche market. Nynas has a wide range ofcustomer based providing services to many countries with approx. 30 offices and 60 depotsworldwide. Nynas is providing its commonly sold product bitumen to a wide range of companieswhose revenue depends on this ubiquitous material which aids in making roads, pavements,mighty dams, backing for carpet tiles, roofing waterproofing for bridges and many others. Suchexclusive services are provided by Nynas to other comapanies implies business to businessmarketing (Aluri and Munnang, 2011). Nynas is producing its specialised product bitumen forother countries who includes housing estates and contractors The major characteristics of boththe markets are as follows:1
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