Business and Business Marketing - Assignment

Added on - 21 Jul 2020

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BUSINESS TO BUSINESSMARKETING
Table of ContentsINTRODUCTION...........................................................................................................................1Background information.............................................................................................................1Analysis of current market channels...........................................................................................1Analysis of current communication instruments.........................................................................2Recommendation appropriate channel partners and system.......................................................3CONCLUSION................................................................................................................................4REFERENCES...............................................................................................................................6
INTRODUCTIONBusiness to business marketing is called as B2B marketing which is other type ofmarketing where an organisation's goods and services for purchasing by another firm. Businessto business is desired marketing method and techniques which have various principles that aretotally based on similar type of buyers (Wen and Zhou, 2016). This report is based onDomaineSimha which wine company and they currently selling win to their customers by using directselling method. In this report, they are analysing the background detail, communicationinstrument and devices of the company. Along with this, they will identifying and recognisingthe current marketing and distribution channels which help in promoting their desired goods andservices among large number of customers.Background informationDomaine Simha is the wine company which are providing wine to their customers byusing direct selling method. For achieving with their business buyers in effectively andefficiently for enacting the market share, the Domaine Simha has decided to use differentchannels which help in distributing wine among customers. In the market of united kingdom, thecompany will selling their wine with the assistance of direct selling method to their customers.There are various distribution channel such as wholesalers, off trade, on trade and direct sales.But Domaine Simha only used direct selling method for attracting large number of customerstowards their wine services (Morita and et. al., 2014). This company are providing wine todifferent areas where customers attracted towards popular but cheap type of brand of wine.Along with this, there are various other distribution channels such as supermarkets, conveniencestores, food and drinks specialists stores.Analysis of current market channelsIn the current time period, the wine manufacturer should understand that there are mainlythree ways by which goods and commodities can acquiring with end consumers. Initially,consumer can purchase wine from retailing stores that includes wine boutique or online storessuch as wine.com, both the examples are applying on customer drinkable items. The distributionchannel includes wholesalers, e-commerce, sites and direct sale force which can sell over thephone. The distribution channels select or choose appropriate channel by which they aretargetting desired customers at large market place. Distribution channel is define the right1
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