Business to Business Marketing

BUSINESS TO
BUSINESS MARKETING
Viking

Types of customers in B2B
markets
 Manufacturers:
 Re sellers:
 Government:
 Institutions:

Comparison of industrial goods and services
and consumers products and services
Consumer Goods Industrial Goods
Consumer goods are those goods which are bought
personal, family or household use from retail.
Industrial goods are those goods which are bought by
organizations in order to produce other products
which later on are sold to others.
Number of buyers in consumer goods is very high On this side, the number of buyers for industrial
goods are very less.
Quantity bought in consumer goods is very low In industrial goods, quantity bought by buyers is very
high.
There is an autonomous demand for goods as for
ultimate consumption these goods are demanded.
There is a derived demand for industrial goods these
goods are used for the development of consumer
goods.
Because of large number of customers, companies
which sell consumer goods is high.
But in industrial goods, the number of buyers are less
and as a result the market is small.
Examples of consumer goods are furniture, bread,
soup, etc.
Examples of industrial goods are timber, copper,
lubricants, etc.