Business Transformation Management Theory 2022

Running head: BUSINESS TRANSFORMATION MANAGEMENT
Business Transformation Management
Name of the Student:
Name of the University:
Author Note:

BUSINESS TRANSFORMATION MANAGEMENT1
The Business Transformation Management or the BTM is the risk management arm of
Cadbury Australia. Chang and Taylor (2016) mention that business organizations have to
embrace change management in order to ensure that it is able to produce products as per the
requirements of the customers. The BTM, the risk management department of Cadbury Australia
recognizes the market risks which the company is likely to face in the future and form strategies
to embrace changes in alignment with the future market conditions. The table below shows that
the different types of risks the company may face in Australia (Binder 2016). For example, the
BTM predicts market risks which would appear due to a strong competitors introducing a new
product. The body in order to counteract the risk, makes strategies to introduce new and
innovative products. The body acts under the supervision of the apex management and drives
change management with Cadbury Australia (Cadbury.com.au 2019).

BUSINESS TRANSFORMATION MANAGEMENT2
Risks of Cadbury Australia towards embracing business trabsformation management
Ris
k
no
Documen
t control
informati
on
Risk
identifie
r
Risk
Category
Risk
Descripti
on
Impact of
the risks
Risk
respons
e
categor
y
Owner
of risk
Precautiona
ry
recommenda
tions
Owner of
Risk
response
action
1
Profit and
Loss
statement,
balance
sheets
Falling
profits in
spite of
strong
marketin
g
strategies
Market
risks
1. Market
risks can
originate
due to
introducti
on of
new
products
by
existing
competit
ors
and/or
entry of
new
firms
with
similar
products.
2. Loss
of
materials,
technolog
ical
resources
and
manpowe
r due to
fire and
explosion
s
1. Fall in
revenue and
losing of
consumers.
(short term
impact)
2. Losing
investors,
and supply
chains due
to falling
capacity to
give
positive
ROI.
(medium
term)
3. Goodwill
risk and
losing of
global
market
position
(long term
loss)
4. Reduced
productivity
due to
increasing
accidents
and loss of
resources
Strategic
decision
s,
marketin
g
strategie
s
Finance
departme
nt,
Marketin
g
departme
nt, Risk
manager,
Engineer
1. Formation
of a strong
risk
management
strategy.
2.Use of
moern risk
management
systems
3.Strengtheni
ng marketing
of products,
introducing
new and
innovative
products with
less
competitors
Conducting
marketing
analysis
Marketing
departme
nt
2 Risk
register
Employe
es,
customer
s or any
other
stakehold
er
Vary
WHS
risks to
employee
s due to
collision
with
objects
etc
Loss of
productivity
, actions
from Safe
Work
High to
very
high
Manage
ment
Safety
training of
employees
Managem
ent and
the
concerned
departme
ntal heads