Small Medium Enterprise: Analysis of Pharmacy2U

Small medium
enterprise

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Aim of the report.............................................................................................................................3
Analysis of Company......................................................................................................................4
Nature of the entrepreneur...........................................................................................................4
SME start up processes................................................................................................................4
Business concept in respect of competitive advantage................................................................5
Current demand and competitive environment............................................................................5
Growth and development of business..........................................................................................6
Challenges....................................................................................................................................6
Development strategy..................................................................................................................6
Government support to overcome challenges..............................................................................7
CONCLUSION................................................................................................................................8
RECOMMENDATIONS.................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Small medium enterprise has characteristics of less than 250 employee and act as a
individual entity. Mainly small medium enterprise involve in business operation which as budget
constraint and has to tackle hindrance while executing business as they do not have much
appropriate skilled employee. The SME aids in upgrading economy level of the country. It also
try to introduce creative and innovative idea into the market the satisfy mass audience (Caguiat,
2018). For strengthening future capability of SME government also plays major role for their
development. The chosen SME in this report is Pharmacy2U. The company mainly deals in
pharmaceutical company with online delivery facility in the parts of UK. This is founded in 1999
by Daniel lee. Company has only 200 employee. The financial position of this company gets
more strength during pandemic situation. As everyone one prefer to purchase medicine from
online platform. The report covers business findings along with nature and start up process. This
report involve business concept and development strategy to maintain competitive advantage.
MAIN BODY
Aim of the report
The aim of the report covers following things as below mention.
 Analyses of company portfolio of small medium enterprise.
 Nature of entrepreneur.
 SME start up process.
 Business concept in respect of competitive advantage
 Current demand and competitive environment
 Growth and development of business
 Challenges
 Development strategy
 Government support to overcome challenges.