Business Valuation and Analysis - Report

Added on - 28 May 2020

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RUNNING HEAD:Business valuation and analysis1Business Valuation and Analysis
Business valuation and analysis2Executive SummaryThis report briefs the user about the position and the performance of Qantas limited inthe market. Further, this report evaluated the exact value of the comapny in the market. Foranalyzing the performance of the comapny, SWOT analysis, corporate strategy analysis,financial performance analysis etc has been done. For this report, Qantas limited’s case studyhas been evaluated. According to the given case, business valuation could be analyzedthrough calculating the performance of Qantas limited in the market place. For analyzing thevaluation of Qantas limited in superior manner, 5 forced model of porter, SWOT analysis,accounting policies, corporate strategies, financial performance etc. of the comapny has beenanalyzed.
Business valuation and analysis3ContentsIntroduction.......................................................................................................................4Qantas limited...................................................................................................................4Porter’s five forces model.................................................................................................4Competition in industry................................................................................................5New entrants’ threat......................................................................................................5Substitute product’s threat............................................................................................5Supplier’s bargaining power.........................................................................................5Buyer’s bargaining power.............................................................................................6SWOT analysis.................................................................................................................6Corporate strategy of the company...................................................................................7Accounting policies..........................................................................................................8Financial performance of Qantas in 2013.........................................................................8Financial performance of Qantas in 2017.........................................................................9Differences in financial performance...............................................................................9Similarities in financial performance..............................................................................10Recommendation and Conclusion..................................................................................10References.......................................................................................................................11Appendix.........................................................................................................................13
Business valuation and analysis4Introduction:Business analysis and valuation of an organization is a procedure which is basicallyused by the administration of business to calculate the economic value of an organization incontext of the owner of the company. Business valuation and analysis is used by the financialmarkets to evaluate the price which is willing to pay by a business to affect the sales, marketposition and economic position of the company (Higgins, 2012). Various tools could be usedby the businesses to analyze the main value of the business. The value of the business couldbe evaluated through analyzing and investigating over the competitors of the company, newentry into the market, supplier’s power, buyer’s power, strength, opportunities, threat,weakness, financial performance etc of the company.For this report, Qantas limited’s case study has been evaluated. According to thegiven case, business valuation could be analyzed through calculating the performance ofQantas limited in the market place. For analyzing the valuation of Qantas limited in superiormanner, 5 forced model of porter, SWOT analysis, accounting policies, corporate strategies,financial performance etc. of the comapny has been analyzed.Qantas limited:Qantas limited is flag Carrier Company of Australia. It is recognized as the largestairline in the Australia according to the fleet size, international destinations and the numberof international flights. The company came into existence in 1920 and from that, variouschanges have occurred into the performance, profit and position etc of the company. In May,1935, first international flight of the company has begun. The company has varioussubsidiary companies which are performing various operations related to airlines such ascatering. Jetstar airways segment of the company has assisted the comapny to enhance therevenue level a lot (Qantas, 2018). Currently, 35000 people are working for this comapny inaround 43 countries. All the airways of this comapny have a logo of red kangaroo.Porter’s five forces model:Five forces model has been presented by Porter. This model is a basic framework toevaluate the competition of the company in marketplace. This model expresses about thecompetition and the attractiveness of the company. Porter’s five forces model has beenevaluated on Qantas limited. Following is the framework of Qantas Limited:
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