Business Values and Ethics

Business Values and
Ethics

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Approaches to business ethics.....................................................................................................3
Evaluate the organizational culture in DU and its preparedness for implementing Corporate
Social responsibility initiatives....................................................................................................4
Implementation of a Corporate Social Responsibility Program in du.........................................5
Ethical issues related to financial reporting that may arise in du................................................7
Examination of corporate governance from ethical perspective.................................................8
Ethical behaviours and corporate values driving and constraining strategy of organisation....10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Business ethics are those principles that define right and wrong conduct of an
organisation. Business values are guidelines that guide actions and decisions of those managing
and undertaking functioning of business. In this report approaches of ethical decision-making
will be discussed and organisational culture will also be discussed in order to determine its
preparedness for CSR initiatives. This report will also involve designing implementation of CSR
in selected organisation and ethical issues related to financial reporting. Examination of
corporate governance from ethical perspective and impact of ethical behaviour and corporate
values on organisational strategy will also be discussed in report. Organisation selected for the
purpose of discussion is du Emirates integrated telecommunication company and was
commercially rebranded as du in 2007. This is a telecom operates in UAE and was founded in
2005 and is headquartered at Dubai. Company offers services like fixed line, mobile telephony,
internet and digital television services across UAE.
MAIN BODY
Approaches to business ethics
Business ethics are those guidelines that contribute in determination of what is right and
wrong conduct by the business organisation. There are different approaches that can be
considered by decision maker for determining ethical decision-making. Two of approaches for
business ethics are-
Utilitarian
This is one of the highly considered approaches for business decision-making and in this
approach determination of an action of decision to be right or wrong from ethical perspective
depends on their effect. Action can be only be good or bad on the basis of their effect. This
approach of utilitarian considers that purpose of ethics is to increase amount of good things and
decreasing amount of bad things. This means that when result of action brings happiness and
good results for greatest number of people in such situation, it is considered ethically right
(Boone, 2017). This means that when decisions are taken in du, it is very important that they are
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good for highest number of people in order to be ethically correct and right. On the other hand, if
decisions of du cause unhappiness to many people it becomes unethical. In this, approach of
business ethics, ethical dilemma that occurs is that when there is conflict in interest of business
and social good, which one should be considered. This is because with a business interest of
many people such as employees and shareholders are associated and so in case of social good.
Universalism (Denotology)
This is one of the approach of business ethics that considers that actions and decision and
their being good or bad or ethical or unethical is mainly based on clear set of rules. Those
decisions and actions that are in accordance with these set of rules are ethical and when actions
and decisions do not comply with this set of rules, they are considered unethical. This is also
known as rule based ethics. In this there are mainly two types of set of rules perfect duty and
imperfect duty (Ruti, 2017). Perfect duty is one in which there is no middle ground and actions
can be either ethical or unethical. Imperfect duties allow for middle ground. Ethical dilemma that
can arise in this approach is whether a set completely acceptable in every business situation.
In context of business ethics, several dilemmas are likely to incur and develop and in such
situation it is very important that du have a clear set of rules to be considered while making
decision ethical. This means that a clear set of values and rules that outline what are priorities of
organisation while making decisions will help in avoiding any potential ethical dilemmas in
organisation. The set of rules should be such that it considers good and wellbeing of all those
who are likely to get affected by organisational decision.
Evaluate the organizational culture in DU and its preparedness for implementing Corporate
Social responsibility initiatives.
Organisational culture is based on the collection or values, expectations, practices that
guide and inform the actions of all team members. In DU as Telecommunication Company,
organisational culture is one of the set of beliefs, shared values, norms and standards that affect
the way employees feel, think or behave in the workplace. Sometimes, company will be
changing their culture on the basis of need or requirement. On the basis of analysis, it has been
identified that culture of DU organisation in perspective of differentiation (Islam and et.al.,
2021). It is based on the combination of sub-culture and exits within it. Furthermore, it asserts
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