Importance of Professional Development in Business

This essay discusses the importance of professional development in business and increasing professionalism. It covers topics such as SWOT analysis, constructing future goals, and ways to sell your brand to the marketplace.

Business

Table of Contents
INTRODUCTION ...............................................................................................................................3
MAIN BODY ......................................................................................................................................3
SWOT Analysis- ............................................................................................................................3
Briefly outline how you might construct a future you and ways in which in you will sell brand to
the marketplace................................................................................................................................4
Reflection ........................................................................................................................................5
Personal professional development plan .........................................................................................6
CONCLUSION....................................................................................................................................7
REFERENCES.....................................................................................................................................8
Books & Journal:.............................................................................................................................8

INTRODUCTION
Business is wider and broader which is to carried out in effective manner in order to
achieve goals. Growth & development are two important things which are focused individual. Main
aim of this essay is to understand the importance of development of business & increasing
professionalism. Professional development is to be defined as process of increasing & enhancing
the skills as well as ability by gaining professional achievements (Ericson, 2017). This essay
comprises of professional development plan & reflection on development of business.
MAIN BODY
SWOT Analysis-
It is type of tool which is used to examine the internal capabilities to achieve objectives
within period of time. It is beneficial to use this tool as it helps in accessing to individual strength,
weakness, opportunity & threat (Erlyana, 2017). This SWOT analysis is based on my own
personality as I am planning to develop my own brand in market. So, it is explained as follows-
Strength-
My main strength is that I have ability to solve problems of others in simpler manner. With
help of this skill my thinking skills has been also improved at higher scale.
Another strength is that as I am from both technical and non-technical background I am
able to manage activities and work in effective manner. This shows my level of confidence in
professional development.
Further, I have expandable relevant field knowledge which gives an opportunity to perform
at marketplace appropriately.
Weakness-
My weakness is that it is difficult for me to deal with uncertain situations & high degree of
risk as due to fear of failure. This limits my potentiality in the field.
Another weakness of of me is that my presentations skills are not good which also makes it
difficult for me to carry out my business plan appropriately. This is because in developing of own
brand, it is necessary to have a good presentations skills to connect to target audience.
Opportunity
With this ongoing era of digital business, I have opportunity to improve my abilities by
accessing to online seminars & webinars.
Also, with adaption of digital as well as social media tools it will be easy for me to develop
my brand in most effective way.
Threat

Biggest threat which will impact on me and my brand is COVID 19 situation. This is
because due to occur of this pandemic situation, it is negatively affecting my business ides as well
as plan as due to this it can impact on financial resources.
Briefly outline how you might construct a future you and ways in which in you will sell brand to the
marketplace
It is essential for me to be aware about about my future development goals so that activities
are carried out accordingly. I will be constructing my own future by accessing to SMART objectives
as they will help in analysing of my goals at all aspects. So, these objectives are further described as
follows-
SMART Objectives
Specific-
This element shows that it is crucial to access to a specific career or personal goal (Focho,
2018). For example- my specific goal is to develop my own brand & become a successful
entrepreneur. Being specific is essential as it help in clearing mind set of individual.
Measurable-
It is another element of SMART objectives which assist in measurement of a specific goal.
It is important to focus on criteria on basis of progress is being measured (Girotra, 2019). For
example- I will measure my goal by determining number of visitors to my brand website or people
asking more information about brand through both online & offline.
Achievable-
In this component, it shows that it is necessary to analyse or identify whether goal is
achievable or not. Through properly examining this attainable ratio, it assist in elimination of risk in
future period of time. For example- I have enough resources & capabilities to fulfil my goal of
building brand & becoming entrepreneur. It is also a achievable goal.
Realistic-
It is important for individual to set an smart goal in such a way that it is realistic in nature.
Also, If a goal is non realistic it will create problems. For example- I am planing to launch my
brand within six months & expecting to gain sales ratio of 10 percent within one month which is
realistic in nature.
Time Bound-
When planning for future goals, it is important to carry out every activity on time period.
Time bound is crucial to be focused so that it is easier for me to achieve the set objectives within
time period. For example- my business idea is on track and I will launch my brand on 14 February,
2021. It is critically important to have time period so that decisions are made accordingly.

There are different ways through which brand will be sold to marketplace & are described as
follows-
Selling on e-commerce platforms- In this digital era, use of internet has increased the
scope of business to carry out their activities online. In market, there are different types of e-
commerce platforms which market a product and brands like Amazon, Alibaba, etc. So, it is most
appropriate way which I will use to market my brand name in marketplace.
Advertising & promotions- Broadcasting is being also considered as way of selling brand
in marketplace. This is because advertising refers to promoting brand name to access to target
audience easily. Also, it is crucial to focus on advertising & promotion tools like social media tools
such as Facebook, Instagram, You Tube etc. (IGustafson, 2018).
Reflection
Development is a continuous process which is to be carried out specifically. According to
my own personality I have access to my skills which are needed to become entrepreneur. For
example- Professionalism in workplace
Situation-
When I was in my last semester of MBA, I did my internship in marketing & sales. Office
where I was doing my internship was having a positive environment & friendly atmosphere. There
was a project submission weak and I was very casual at that time. My manager told me that I am
not keen to work in work load. This down my morale during my internship.
Action
To deal with situation, I focuses on my weakness such as coming late to office & leaving
early. Also, whenever additional work was given to me I deny top do that. So, to face this problem
I focuses on my casual and professional behaviour. I started being punctual & started taking
additional work.
Outcome-
Outcome of this action was that I was being chosen as intern of month & got appraised by
manager as well as employment offer.
Personal professional development plan
Development
areas
Problems faced Success criteria Measurement Time limit
Presentation
skills
During
development of
this area of
Accessing to
market research
and analysis to
I measured this
success criteria and
improvement by
6 months

presentation skills
I faced problems
such as difficulty
in accessing to
target audience
viewpoint.
enhance my
presentation
skills.
presenting my brand
& product in market
using KRA'S (key
result areas)
Uncertain
situations
With this flexible
changing
situations, I was
unable to access to
use my other key
abilities.
Critically
determining
level of risk
which can occur
in business by
using
forecasting
techniques.
Progress is measured
by analysing the
degree up to which
risks are identified in
present & future
plans.
8 months
Communicati
on skills
During this
development area,
I faced problems
like hesitation
while
communicating
with others.
Improving my
written
communication
skills through
writing blogs,
contents etc.
Measurement is
done by accessing to
online tutors &
communicating
practically or with
friends.
5 months

CONCLUSION
After a brief analysis of above essay, it has been analysed that professional development is
crucial to be focused to achieve goals specifically. So, discussions have been made about SWOT,
smart objectives, professional development plan & SOA. It has been evaluated it is essential for
individual to be aware about self own growth as well as well development.

REFERENCES
Books & Journal:
Ericson, 2017, March. How to Plan and Run Effective Teacher Professional Development. In
Proceedings of the 2017 ACM SIGCSE Technical Symposium on Computer Science
Education (pp. 735-735).
Erlyana, 2017, December. Business model in marketplace industry using business model canvas
approach: An e-commerce case study. In IOP Conference Series: Materials Science and
Engineering (Vol. 277, No. 1, p. 012066). IOP Publishing.
Focho, 2018. Towards a project-based approach to teacher development in difficult circumstances:
The case of two English language teachers’ professional development in Cameroon. In
International Perspectives on Teaching English in Difficult Circumstances (pp. 199-220).
Palgrave Macmillan, London.
Girotra, 2019. Idea generation and the quality of the best idea. Management science, 56(4), pp.591-
605.
Gustafson, 2018. Digital professionalism at the bedside: examining the use of digital, social and
mobile technologies for self-directed learning. In Medical Education Scholarship Forum
Proceedings (Vol. 5).
Li, 2020. A SWOT analysis of China's air cargo sector in the context of COVID-19 pandemic.
Journal of air transport management, 88, p.101875.
Neiger, 2016. Application of the SMART Model in two successful social marketing
projects.American Journal of Health Education, 33(5), pp.301-303.
Oplatka, 2018. Increasing teacher and leader professionalism through emotion management and
engagement. Journal of Professional Capital and Community.
Sandstrom, 2019. Idea management systems for a changing innovation landscape. International
Journal of Product Development, 11(3-4), pp.310-324.
Schroeder, J.E., 2017. Brand culture. The Blackwell Encyclopedia of Sociology.