Business Communication Paper 2022

Running head: BUSINESS COMMUNICATION
BUSINESS COMMUNICATION
Name of the Student
Name of the University
Author Note

1BUSINESS COMMUNICATION
Business communication is said to be the sharing of necessary information among the
people within the organisation as well as outside the organisation which is usually performed for
the benefit of the organisation (Lucas and Rawlins 2015). Business communication is an
important chapter in business studies and is also involved in most of the careers. Studying
business communication helps individuals develop and grow both professionally and personally
and also allows higher promotion within an organisation because of the wide knowledge base.
This paper is going to reflect on the things I have learnt from the chapter, business
communication throughout my trimester and also give an insight about my performance in the
trimester.
In this trimester, the chapter that was taught to us was about business communication. I
always thought that business communication was a type of formal communication however with
time I realized that it is more important than that and it is not just about communication in
specific manner. Business communication is a huge subject with several topics and branches that
I have come to know in this trimester. I have learnt about the foundation of communication, I
have come to know about written communication and the differences between professional and
academic writing. I have widely read and gained knowledge about intercultural and interpersonal
communication. Other important things that I have learnt in the trimester are importance of team
work, effective meetings, critical thinking, logic, persuasion, logic, public speaking, oral
speaking and also writing for web. This has not only helped me gain knowledge but will also
help me further in developing and utilizing my skills that will pave way for my career
development.
Business communication is a vast subject with various theories and framework that help
in providing a clear and concrete idea about the concept and understand the concept which can

2BUSINESS COMMUNICATION
later be applied in the practical setting to help in providing positive outcomes. One of the
important theories that I have learnt in this trimester is the cognitive dissonance theory.
Cognitive dissonance theory is a theory that is related to communication. The Cognitive
dissonance theory was proposed by eminent psychologist, Leon Festinger and stated that every
individual has an inner drive to hold back the beliefs and attitudes in harmony and avoid
dissonance. According to the theory, people hold several cognitions about themselves and the
world (Harmon-Jones and Mills 2019). When these clashes and any kind of discrepancy is
brought in mind or evoked it usually creates tension which is called cognitive dissonance
(Harmon-Jones and Mills 2019). Dissonance is said to be unpleasant and thus people are always
motivated to eliminate dissonance to gain consonance. Aligning this theory with the business
context I have learnt that most businesses and organisations do not avoid the cognitive
dissonance rather they try to create one. According to scholars, cognitive dissonance has the
capability to alter the behavior of the customers or the people (Brannon and Gawronski 2018). It
has been seen that organisations and businesses often confront their target audiences or
customers with information that often forces the customers to make a change in their decision.
However, there are scholars who have stated that the cognitive dissonance theory does not
predict how the customers and the individuals will choose to lower or reduce their psychological
discomfort especially when they are challenged and attempts to change the perspective and
opinion of the people may often backfire. This mostly helps businesses and organisations in
advertising and promoting their services or products to their target audience.
One of the other theories that I have learnt in the trimester is the organizational
information theory. This theory was proposed by an American theorist named Karl Edward
Weick who proposed that it is important for an organisation or a company to adopt the necessary

Running head: BUSINESS
Business
Name of the Student:
Name of the University:
Authors Note:

1
BUSINESS
Contents
Answer 1:.........................................................................................................................................2
Part ii:...........................................................................................................................................3
Part iii:.........................................................................................................................................3
Answer 2:.........................................................................................................................................4
Part i:............................................................................................................................................4
Part ii:...........................................................................................................................................5
Part iii:.........................................................................................................................................5
Part iv:..........................................................................................................................................5
Answer 3:.........................................................................................................................................6
Answer 4:.........................................................................................................................................8
Answer 5:.......................................................................................................................................10
Answer 6:.......................................................................................................................................13
Answer 7:.......................................................................................................................................14
Answer 8:.......................................................................................................................................14
Answer 9:.......................................................................................................................................15
Answer 10:.....................................................................................................................................17
Answer 11:.....................................................................................................................................18
Answer 12:.....................................................................................................................................18
References:....................................................................................................................................20

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BUSINESS