Shell Company Analysis (Doc)
Added on 2021-06-17
11 Pages2222 Words34 Views
Running head: BUSINESS1Business Case of Shell Company New ZealandStudent’s NameInstitution Affiliation
BUSINESS2Table of Contents.......................................................................................2A. Organization and Summary of the Industry.......................................................3I. Level of Competition in Petroleum Industry..............................................3B. Critical Success Factors of Marketing in Shell Company New Zealand......................5 I. Authority and Sustainability Factors........................................................5C. Shell Company New Zealand Marketing Information Need....................................5D. Analyzed Information in Section A, B and C.....................................................8References.................................................................................................10
BUSINESS3Business Case of Shell Company New ZealandA. Organization and Summary of the IndustryThe research organization is the Shell Company New Zealand which is an international corporation in petroleum industry. According to Haque et al. (2017) is that petroleum industry is generally termed as the oil pitch or oil industry in most nations. Thus, oil and gas industry or petroleum industry is a complex chain constituting of three key components. The primary components in petroleum industry include the upstream industry, midstream industry and downstream industry. The upstream industry is responsible for the finding and production of crude oil and natural gas. Upstream industry can be referred as the exploration and production or E&P section of the petroleum industry (Jones, Harrison & Felps, 2018). Conversely, the midstream industry of the diligence involves various activities such as processing, storage, marketing and transportation of oil products such as the crude oil, NGLs or natural liquid gas such as ethane, butane and propane as well as sulphur. As observed by Haque et al. (2017) is thatmidstream industry normally provides the connection between long distance petroleum producing regions and populated regions where consumers are residing. On the other hand, the downstream industry involves the oil refineries companies, petro-chemical plants, and oil and gas products wholesalers, retail outlets such as Shell Company New Zealand. Lastly in the downstream industry is the distribution companies of natural gas. In addition upstream industry soupçons reach every consumer and it provides hundreds of thousands products to the consumers. The products include the diesel, artificial rubber, stimulants, medicines, ordinary gas,plastics, heating lubricant, jet oil, pesticides, herbicides and fuel (Jones, Harrison & Felps, 2018).Level of Competition in Petroleum Industry and Competitive Advantage
BUSINESS4The Shell Company New Zealand is being faced by various problems include the retaining of knowledge, maintenance of efficient processing system, talent management, and stiffcompetition level in the petroleum industry (Karas, 2016). However, the competition strategy level in the oil and gas industry include business unit and corporate level, marketing, technological and intellectual possessions management, and environmental level strategy in competition. The business unit and corporate of Shell New Zealand has faced stiff competition because of the inadequate implementation and designing of the two unit for profitable growth and enhancing of the shareholder value inside the company. As the company consumers are upstream, downstream and services companies (Laszlo & Zhexembayeva, 2017). By building theappropriate business management approach the fundamental understanding will be revealed to reduce the competition level in the oil and gas industry. In addition, the marketing, advancement of technology and management company intellectual possession will eradicate the stiff competition level being faced by most companies in the petroleum industry (Laszlo & Zhexembayeva, 2017). Competitive advantage can be described has the situation or condition that place an organization in the most suitable or superiority to generate more profit when contrasted with other firms in the same industry. Source of organization competitive advantage in connection to its business value in the market are the localization of Shell Company New Zealand into international market, the strategic acceptable between marketing and manufacturing in the industry, appropriate human capital or workforce in the company, advancement and adaptation of technology changes (Mignot, Ferrari & Mork, 2015). Other competitive advantages are the improved production techniques, organization wide market orientation and consumers cluster has
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