BUSINESS LAW 2
Business Law
Businesses have an option to create a website to make their existence look real. In such
circumstances, every business has to comply with the law in regards to all the necessary items
required for the smooth existence and service to all the customers. In this scenario, Dunkin
Donuts was sued because it failed to comply with the Americans Disabilities Act(ADA) and thus
it failed to make its websites accessible to persons with disabilities (McDonald, Goette, &
Petoia, 2018). As a blind person in the case, the ADA principles protects his rights to enjoy the
company’s services just like any other consumers without disability. Therefore, Dunking Donut
failed to meet the standards as per the ADA such as offering alternative non-text content that
could be used by the blind customers i.e. large print, symbols and speech, in which the blind
customer was not able to access its website. Hence, Dunking Donuts was sued for compliance
issue.
Business face major pitfalls in designing a website. Failure to design a mobile friendly
website denies the business higher chance of reaching potential consumers. Business face
investment issues since a web designer has to involved and thus the business has to invest time,
money and energy to get the website built right (Wood & Mattson, 2016). Failure to involve
professionals might cause a mess since the design might be a mess and thus hit one’s brand
negatively. Business face problems with reaching the target purpose. The purpose allows a
business to meet the targeted customers and build a rapport with the brand. Hence, each text on
the company’s website, page, and graphic link must be projected towards the target. Another
issues are the easy access of customers through the company’s website. Visitors come to one’s
website and they seem to focus on the things. They are interested in knowing what the company
does, and how they can reach the company. It is important to design one’s website in a manner

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A Business Law Supremum against Dunkin Donuts

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