Businesses Organisations and Environments in a Global Context - pdf
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Added on 2021-02-22
Businesses Organisations and Environments in a Global Context - pdf
Added on 2021-02-22
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Businesses Organisations andEnvironments in a GlobalContext
Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3Company introduction.................................................................................................................3Business environment and analytical approach...........................................................................4Application of Analytical approach.............................................................................................7Use and application of appropriate data and examples ...............................................................7CONCLUSION..............................................................................................................................15REFERENCES..............................................................................................................................16
INTRODUCTIONBusiness organization is changing at a faster pace with a changing global environment.Integration of advanced technology into the business helps on smooth functioning of theorganization in an efficient manner which leads to smooth functioning of the organization.Business organization can be affected by the various business environment which mainlyincludes political, social, technological, environmental, economic and legal factors which largelyinfluence the performance of the organization. This study will highlight, information on the particular business organization. It will alsofocus on allocating business environment effectively using appropriate analytical approach. Thisstudy will include PESTLE analysis and Porter's five force model in order to analyse thebusiness environment effectively. Hapag-Lloyd is a German based transportation company which was founded in the year1970. This company focuses on Marine Transportation, container shipping and cruise liner. MAIN BODYCompany introductionLloyd is the company in a coffee shop in 1688 in the city of London and was pioneer ininsurance and has grown over 330 years. The company has the unique and colourful past fromthe early days in Edward Lloyd's coffee shop. Lloyd's coffee house became recognised as theplace for obtaining marine insurance. In 1691, the marine underwriters moved to Lombard Streetcloser to the heart of city.Lloyd is a Havells company and it covers a niche market in India. It is known for itsimpeccable quality, standards along with unmatched product. It has over 3 million customers andmore are increasing because of its constantly innovative and smarter solutions. It covers theportfolio of new-age air conditioners, LED TV and washing machine. Its core philosophy andmission is to be rooted in Indian values and the brand perform on value creation for titsstakeholders. The main mission of the company is to create its place as respectable market sharein ever district and category that the company is present today. It has also started new brand
promise such as Khushiyon Ki Guarantee for their customers which means that the company isgiving the guarantee for keeping smile on the face of the customers.Lloyd is having its local office in Africa & Middle East, Asia & Pacific, Europe andLatin America. The main purpose of the company is to cement its future successes and wants toremain at the top choice for commercial and specify insurance, The company main strategy is to“sharing risk to create a braver world”.Business environment and analytical approach.Hapag-Lloyd is a German based transportation company which was founded in the year1970. This company focuses on Marine Transportation, container shipping and cruise liner.Hapag-Lloyd mainly deals in dry cargo, automotive, retail, chemicals, plastic and rubberfoodstuffs, textiles, metals, furniture electronics, etc. Hapag-Lloyd provide services across theglobe (Wang, and et.al., 2016). They provide services in a 398 locations which mainly includesEurope, Asia, Latin America, north America and middle east. The Hapag-Lloyd will analyse theviability of the country in order to take necessary measures for smooth functioning of thebusiness( Schotter, and et.al ., 2017). PESTLE AnalysisPESTLE Analysis is an effective framework which helps in analysing and monitoring themacro- environmental factors of the Hapag-Lloyd in order to perform effective which leads tohigher operational efficiency and standards (Hamilton, L. and Webster, P., 2018). This method ishelpful in analysing the environmental factors and rake necessary measures for higheroperational performance. These macro- environmental factors mainly comprises of:Political factor: Political factors which affect the operational efficiency of the Hapag-Lloyd in Antwerp Belgium mainly includes political instability, foreign trade policy, traderestrictions, corruption, labour law, change in government policy, terrorism and fiscal policy arethe factors which affect the operation of the business (vom Brocke, Zelt,and Schmiedel,2016).Trade barriers and frequent change in the government policy, rules and regulation hampers thetrade efficiency of the Hapag-Lloyd in Antwerp Belgium. Economic factor: There are various economic factors such as higher interest rate andinflation rate, slower economic growth also adversely affect the operational efficiency of thebusiness (Crane, Matten, and Spence, 2019). Lower disposable income of the customers andbusinessman leads to lower trade practices and also affect the profitability of the business. Lower
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