Business Plan for Makeover: Overview, Unique Selling Proposition, Market Analysis, Operational Plan, Financial Plan

This presentation provides a comprehensive business plan for Makeover, including an overview of the product, unique selling proposition, market analysis, operational plan, and financial plan. It covers topics such as market segmentation, industry analysis, channels of distribution, location, product development plan, legal requirements, and funding. The presentation also includes a forecasted income statement and net profit analysis.

BUSINESS PLAN

BUSINESS CONCEPT
Overview of our product
Makeover is an organization which has framed brand concept which
includes both athletic apparel and beauty care which are utilised by
different channels of distribution. Investment has been recurred for
brand growth and its positioning in context of IPO. The business plan
will be explaining value proposition and market segmentation strategy
along with market.

UNIQUE SELLING PROPOSITION
 Easy to carry and customer friendly
 Providing both cosmetics along with skin care products
 Affordable price

MARKET ANALYSIS
Market segmentation
In this specific analysis, major focus has been given on female market.
The potential base of customers does not consider any statistic or
provision related to male customers..

INDUSTRY ANALYSIS

SWOT ANALYSIS
STRENGTH
• Affordable cost
• High usage.
WEAKNESS
• Fast growth technology.
• New entrant
OPPORTUNITY
• Women are more cautious about
beauty and cosmetics products.
THREAT
• Competition level is high.

CHANNELS OF
DISTRIBUTION
There is the presence of different channels for distribution and
classification of price points which is mentioned as below:
Status or prestige: Various departments and speciality outlets
Alternate: Via direct sales
Broad: Drug stores, wholesale clubs, mass merchandisers, food stores
and cosmetic discounters
Strength: Spa and salons, beauty products (Body shop)

OPERATIONAL PLAN
Makeover will be working on both basis as retail outlets and web based
business. It will be promoting its products by various spas and saloons.
Its main office will be situated in Leeds UK and it is a start-up, for
initial 6 months it will be operating in Leeds only then after gaining
good response it will implement strategies for expansion in other places.

LOCATION
 LEEDS, UNITED KINGDOM

PRODUCT DEVELOPMENT PLAN
.
Product Skin type Purpose Price
Eye make-up removers All Rid of eye make-up and fortifies
eyelashes
£50 - £100
Cleansing cream Sensitive,
delicate and
mature
Comfort skin during removal of
make-up and rid off impurities
from skin
£30 - £120
Multi protection cream
(day)
Dry and normal Termed as second skin, insures
protection and maximize
suppleness.
£80 - £250
Hydrating cream mask All but
beneficiary for
sensitive skin
Helps in softening skin and
gives firmness
£300.00
Peel – Off face mask All It makes polymeric mask which
cleans and lighten complexion
£120 - £150
Body lotion All Rids of dryness, maintain and
restore hydrolipdic film,
maximize elasticity.
£70 - £120

LEGAL REQUIREMENT
 Trademarks, copyrights and patents.
 Proper understanding your tax liabilities.
 Staying on the right side of the trading laws.

FINANCIAL PLAN
Makeover will be becoming profitable while its initial operation. Its
primary growth will be directly financed by bank loan and internal
cash flow. The table in this section will elaborate its crucial statements.

FUNDING
Bank loan: In the present financial plan, it will be taking loan from
bank of 100000 with 5% interest and internal capital of 320000.

FORECASTED INCOME STATEMENT
Particulars January February March April May June July August September October November December
Revenue 3465000 3641700 3827442 4022690.52 4227934.0512 4443686.29 4670487.49 4908905.758 5159538.57 5423014.27 5699993.69 5991171.79
Less: COGS 750 900 1080 1296 1555.2 1866.24 2239.488 2687.3856 3224.86272 3869.835264 4643.8023168
5572.5627801
6
Gross Profit 3464250 3640800 3826362 4021394.52 4226378.8512 4441820.05 4668248.00 4906218.37 5156313.70 5419144.43 5695349.88 5985599.23
Operating Expenses
Machineries 0 0 700 0 0 1200 0 0 800 900 0 0
Rent 250 250 250 250 250 250 250 250 250 250 250 250
Equipment 0 0 0 350 0 0 860 0 0 842 0 900
Promotional
activities 420 420 420 420 420 420 420 420 420 420 420 420
Staff Salaries 850 850 850 850 850 850 850 850 850 850 850 850
Total
operating
expenses 1520 1520 2220 1870 1520 2720 2380 1520 2320 3262 1520 2420
Net operating
Income 3462730 3639280 3824142 4019524.52 4224858.8512 4439100.05 4665868.00 4904698.37 5153993.70 5415882.43 5693829.88 5983179.23
Net profit 3462730 3639280 3824142 4019524.52 4224858.8512
4439100.0592
72
4665868.0044
7832
4904698.3724
3952
5153993.7076
1502
5415882.4394
449
5693829.8885
361
5983179.2371
6846

Thank You