Recruitment Strategies for Health Professionals in Australian Market

BUSN20020 BUSINESS INTERNSHIP
ASSESSMENT 1 - Project Proposal
Project title: Recruitment strategies for covering vacancies of health professionals
in the Australian market
Host Company: 1st Executive Pty. Ltd.
Student’s full name:Adriana Aponte Velásquez
Student ID: 12062312
Campus: Central Queensland University – Melbourne
12th of April, 2019

Table of Contents
1. THE COMPANY................................................................................................................1
1.1 Background of the Company..........................................................................................1
1.2 Company structure..........................................................................................................1
1.3 Market segment...............................................................................................................1
1.4 Market share....................................................................................................................2
1.5 Key competitors..............................................................................................................2
2. THE PROJECT...................................................................................................................3
2.1 Background.....................................................................................................................3
2.2 Research aims and objectives of the project...................................................................4
2.3 Justification of the project...............................................................................................5
2.4 Schedule of the project....................................................................................................5
2.5 Literature review.............................................................................................................6
REFERENCES...........................................................................................................................7

RECRUITMENT STRATEGIES FOR COVERING VACANCIES OF HEALTH
PROFESSIONALS IN THE AUSTRALIAN LABOUR MARKET
1. Introduction
This research project aims to analyse the strategies that the company can use to increase the
recruitment of health professionals to cover the demand of the Australian businesses.
The recruitment of health professionals suffers some delays as frequently the processes to
complete all the accreditations such as job placements, experience or visa requirements
requires time and third parties response. For example, the assessment pathways that
international medical graduates (IMGs) must follow to have a valid registration.
This project proposal is structured by chapters, thus this introduction is the first, followed by
a second chapter that outlines the internship host company as it is 1st Executive Pty. Ltd., the
third and last chapter is about the project and all its components such as problem statement,
research aim and objectives, justification of the research project, expected research outputs,
conceptual framework and research hypothesis, methodology, the schedule to execute this
applied research.

2. The Company
2.1 Background of the Company
1st Executive Pty. Ltd. was established in 2000 focus on providing talent to medium sized to
large organisations, specialised in Strategic Consulting, Human Resource Consulting and
Recruitment with a headsquare office in Melbourne that works in alliance with a network
spread over 250 locations throughout Australia and overseas. The firm provides business
strategies, people performance consulting and recruitment services for its clients with
principals from business and senior management backgrounds.
2.2 Company structure
Director/Owner: Andrew Thoseby and, Suzanne Whitmarsh
Marketing Manager: Daphne Cauchi
HR Consultant: Kate Turner
HR & Recruitment Consultant: Alma Duval
2.3 Market segment
1st Executive Pty. Ltd. works focus on medium sized to large companies that require services
such as Strategic Consulting, Human Resource Consulting and Recruitment, being part of the
7,400 recruitment agencies across Australia that according to the Australian Recruitment
Industry 2016 Report commissioned by the Department of Employment to a consulting firm
KPMG Australia (2016), which based on the research conducted by IBIS world about
employment placement and recruitment services in Australia, revealed that the commercial

recruitment industry has shown an annual growth approximately of 3.2 percent with over
7,400 recruitment agencies and an estimated of $15.0 billion in revenue in 2019.
The Figure 1 illustrates that roughly 80 percent of recruitment agencies in Australia operate
in New South Wales, Victoria and Queensland.

Figure 1 Geographic distribution of recruitment establishments in 2015-16 as a
percentage
NSW, 35.60%
VIC, 26%
QLD, 19.50%
WA, 8.90%
SA, 6.30%
TAS, 1.10%
ACT, 2.10%
NT, 0.50%
Figure 3.4 Geographic distribution of recruitment
establishments (%) 2015-16
Source (of graph): IBIS world, Employment Placement and Recruitment Services in Australia
Market Research1
The Figure 2 shows the market segmentation of the recruitment industry per sector.
Figure 2 Market segmentation of recruitment industry in 2015-16 as a percentage
Construction,
engineering and
trades
21%
Healthcare and
medical
12%
IT and
telecommunications
12%
Hospitality, tourism and travel
10%
Retail and
wholesale
8%
Manufacturing,
transport and
logistics
8%
Banking, finance
and insurance
6%
Other sectors and
businesses
23%
Figure 3.11 Market segmentation of recruitment
industry (%) 2015-16
1 IBIS world, (2016)
Employment Placement and Recruitment Services in Australia Market Research. Available at:
http://www.ibisworld.com.au/industry/default.aspex?indid=569