Leadership Analysis of Mark Zuckerberg

BUSN3052 – Group Project
Mark Zuckerberg
Prepared by: Heath Anthony,
Mengyuan Liu, Jinghan Lye,
Daoshuang Lu, Hussain Senan &
Justin Smedley
Prepared for: Samudi Perera

Table of content
Introduction 3
Briefly describe the leader and his/her business and industry. 3
Analyse his/her leadership behaviour using a behavioural leadership theory
you learnt in the class. Heath will do this section. 3
Discuss how he/she influences subordinates, communicates, develops leader-
member exchange relationships and manages conflict. Hussain 4
Analyse the extent to which the practices you identified above have helped
him/her to be an effective leader. Daoshuang will do this part 5
Conclusion 5
References 5
Task Description
This assessment is based on the following question.
Select a well-known successful business leader of your choice. Using real-world examples of
the leader and academic literature, in a report of 2000 words:

Briefly describe the leader and his/her business and industry.
Analyse his/her leadership behaviour using a behavioural leadership theory
you learnt in the class.
Discuss how he/she influences subordinates, communicates, develops leader-
member exchange relationships and manages conflict.
Analyse the extent to which the practices you identified above have helped
him/her to be an effective leader.
Introduction
Mark Zuckerberg is the founder of social media giant Facebook. Zuckerberg was born in
New York in 1984, into a well educated family and from an early age he showed signs of interest
in computers and computer programing. He attended Harvard University where his skills for
computer programming became widely known, and he became the “go to guy” for computer
support on campus. Based on his acclaim on campus, Zuckerberg partnered with friends to create
a social networking site that allowed Harvard students to connect with each other. The site
officially went live in June 2004 under the name "The Facebook", which Zuckerberg ran out of
his dorm room (Tarver 2018). This essay will look at how Mark Zuckerberg went from, having
an interest in computer programing to running one of the most successful social media
organisations in the world. This essay will also look at what leadership behaviours Zuckerberg
uses to influence his employees to continually innovate and provide a creative impact to the
organisation.
Body
Briefly describe the leader and his/her business and industry.
● The company reported that daily active users averaged 1.47 billion for June 2018 (Tarver
2018)
● The company has a market cap of $483 billion. Zuckerberg owns 14.18 million Class A
Facebook shares in a series of funds, as of July 25, 2018. He also owns 441.6 million
Class B shares. With control over nearly 89% of Class B shares, Zuckerberg holds 60%
of voting rights in the company (Tarver 2018).