Business Analyse: History, Structure, and PESTEL Analysis of Royal Bank of Scotland

Business Analyse

Table of Contents
...............................................................................................................................................1
Business Analyse...................................................................................................................1
Introduction ....................................................................................................................................3
Main body........................................................................................................................................3
Task 1 ..............................................................................................................................................3
Critically examine history of Royal bank of Scotland and explain how it is working and
structured. ...................................................................................................................................3
Task 2 ..............................................................................................................................................5
Evaluate the importance of carrying out PESTEL analysis for an organisation.........................5
Task 3...............................................................................................................................................7
Use the PESTEL framework to analyse the external environment of your chosen company. ...7
Conclusion........................................................................................................................................9
References......................................................................................................................................10
Books and journal .....................................................................................................................10

Introduction
Business analyse refers to analysing business environment externally and internally so that
all the aspects of business can be checked and thus increase chances of efficiency by reducing
risk of losses and failures. It is a strategic approach which include 360 degree analysis of country
environment keeping into mind all the things that directly and indirectly impact organisations
goal and objective. The organisation in this report is Royal bank of Scotland which is a major
commercial bank in Scotland. It has nearly 700 branches in Scotland Wales and England. This
report will cover overview of history and organisational structure of Royal bank of Scotland and
also cover how the bank is governed. Also to analyse organisational environment of Royal bank
of Scotland this report will consider PESTLE analysis which will cover all internal and external
factors affecting organisation.
Main body
Task 1
Critically examine history of Royal bank of Scotland and explain how it is working and
structured.
Royal bank of Scotland is a bank with their major branches in Scotland. It was established in
year 1724 in Edinburgh, Scotland and over the year seen rapid growth and expansion. It had
nearly 700 branches and from this information it can be understood that it is one of the major
bank of Scotland in commercial and retail banking sector (Dees, 2016). Over the year bank grow
in Edinburgh and the first branch for expansion outside Edinburgh is opened in 1783. During
19th century bank shown many growth and merger with other Scottish and bank and
organisations. When it comes to international exposure of bank the first office is established in
1960 in New york. Then there were rapid expansion in Chicago, Hong Kong, Los Angeles and
other cities and countries. Currently Alison Rose is the CEO of Royal bank of Scotland and
NatWest group is the parent company of the bank (Franceschelli, Santoro and Candelo, 2018).
Organisation structure of Royal bank of Scotland is given below:-
 Board of directors:- Board of directors are the main decision taking form of the
organisation. They are responsible for promoting growth and sustainability of
organisation and they are also responsible for providing efficient leadership and
management to employees so that they can complete their task effectively and efficiently.

 Executive management team:- Executive management team work under the guidance of
board of director and they supports in managing and handling NatWest businesses. They
also help group chief executive officers in framing different testimonials for committees
and boards. They active promote NatWest organisation on cultural and values basis
(Muñoz and Cohen, 2017).
 Group audit team:- The main work of this team is to managing financial sources and
structure of organisation and auditing financial statement of organisation.
Structure and governance of Royal Bank of Scotland
Royal Bank of Scotland is governed by government of Scotland and is registered under
Prudential Regulation Authority and is regulated by Financial Conduct Authority and stake of
government is 28% of RBS and has been been sold to 62 %. Dr. Andrew McLaughlin is CEO of
RBS internationally in July 2015. Suresh is to be known as manager of bank. Bruce Fletcher is
Group Chief Risk Officer. The bank follows the hierarchical structure in which decisions are
undertaken by supervisors.
Directors of Royal Scotland Bank
In Royal Scotland Bank, there are 12 directors in firm and who are responsible form
managing all the major decisions. There are also different classification of directors into two
forms which are executive and non executive directors.
Executive director
 Alison Rose
 Katie Murray
Non executive directors
In RBS, there are 7 non executive directors and names are mentioned as follows-
 Lena Wilson, CBE
 Patrick Flynn
 Morten Friis
 Robert Gillespie
 Yasmin Jetha
 Mike Rogers
Howard Davies is to be known as Chairman of RBS. Date of appointment was 15 July, 2015
(Board).